Top 4 Keypoints To Consider In Timing Your Promotion Offer

As the famous saying goes, if you fail to plan then you plan to fail, marketing campaigns are all about the perfect timing. Brands must know when their consumers would be most amiable for new products and likely to take action for promotions. So, they can leverage it and meet consumers where and when best suited for them. With that in mind, we’ll give 4 things to consider when timing your promotion offer, plus more merchandise ideas!

Budweiser x FIFA World Cup 2022 GWP Promo

A perfect example of meeting their consumers when they’re excited and engaged for events is the collaboration between the American-style lager, Budweiser and the soccer’s world governing body, FIFA.

Our team spotted the co-branded merchandise by these two brands as an on-pack promotion in one of Brazi’s supermarkets. The official cup for the FIFA World Cup comes in a pack with two 330ml Budweiser bottles.

What’s even more interesting about this promotion is we saw this after the FIFA World Cup that was held from November 20 to December 18, 2022. The brand proved it’s the King of Beers by leveraging not just the budding excitement of the upcoming event and the peak elation people experienced during it, but also the lingering enthusiasm the fans have after it concluded.

EFEITO TERMOSSENSÍVEL MUDA DE COR COM BUDWEISER GELADA

Thermal Sensitive Effect, Change Color with Cold Budweiser

CONTÉM 2 GARRAFAS DE 330ml + 1 COPO OFICIAL COPA DO MUNDO

Contains 2 330ml Bottles + 1 Official World Cup Tumbler

Top 4 Keypoints To Consider in Timing Your Promotion Offer

Just like the King of Beers, your brand can leverage these highly anticipated events by your market! We listed 4 things you have to consider in order to score your market’s favourability.

1. Important Dates

Reaching your target market at the right time requires knowing which dates and seasons are important to them and in turn, will spike up your sales.

For instance, Budweiser has a fair market of sports lovers and thus marked the important dates and seasons for them. Through this, the brand established itself as a presence in these events that their market can look out for every time.

2. Market Interest

Timing your promotion offer when your consumers’ interest is at its highest would return in increased sales and a positive brand image for your business. To get this, your brand must take the necessary steps to know about your consumers’ behaviour.

If you’re aiming for a certain holiday, when would consumers be more engaged to check out and purchase your products in relation to this holiday? Will it be before or during the holidays? If it will be after, how many days will the market’s interest last before it comes back to normal? Knowing the answer to these questions could help you better plan the type of your marketing campaign, the length of the promotion and how much budget you can allot to it.

Budweiser managed this with a branded water bottle that is practical for consumers and a must-have item for fans of the sport. This allowed them to enjoy the attention of their market even after the 2022 World Cup ended.

3. Competitor Promotions

Aside from taking note of your market’s behaviour, it could also pay you greater value if you pay attention to your competitors’ promotional timing. For example, if another beer brand is doing a promotion for Thanksgiving, your brand can have a pre-Thanksgiving promo that would give you a jumpstart in the game.

It would also propel your brand to the top of your consumers’ minds even before other brands advertise their promotions during the holidays or events.

4. Purchasing Behavior

From gift-with-purchase merchandise and redemption programs to point-of-sale displays and product packaging, all of these factors can affect your customer’s purchasing behaviour. The more valuable the promotional gifts are and the easier the mechanics are, the more people are likely to purchase and join.

Since events and seasons come and go, it will be beneficial for your brand to use a time-sensitive marketing strategy or limited-edition merchandise. The prospect of missing great rewards and possible wins for consumers is far too great for them to ignore these types of promotions.

Check out more Budweiser promotions we previously covered:

The beer brand certainly knows the proper timing for promotion like their Tet Holiday marketing that caught every customer in a restaurant in Vietnam. Read more details here:

In this promotion, Budweiser incentivised its consumers with a branded beer cooler that is both practical and eye-catching for everyone to look at! Check out more about it in the blog below:

What’s a better way to enjoy sports than sharing a beer at hand? In partnership with Premier League, Budweiser released a gift set of four 300ml beer bottles, two pieces of pint glasses, and one pair of socks. 

The beer brand left no room for a contest as a King of Beers with its captivating marketing campaigns! Just like this custom display fridge that caught everyone’s attention! Read more here:

Custom merchandise is the best promotional gift to get your market to purchase your product because of its one-of-a-kind appeal. In this promotion, the brand offered personalized football team kits for consumers!

If you’re looking for more merchandise ideas and promotional display designs, you can get more inspiration from our work with other brands in the drinks industry. Just click the image below!

In essence,

Presenting all of these to your target at the right time, when they’re in their prime condition to engage in promotions regarding events and seasons, can get your brand ahead of everyone in sales, branding and customer loyalty.

Work with ODM!

The ODM Group is a promotional product company established in 2003. Our decades of experience in the industry coupled with our talented in-house creatives, Mindsparkz, can get you the jumpstart you need and time your promotion offer ideally for your target market.

We’re always on the lookout for industry trends and practices that’ll help the brands and businesses we work with to the fullest. Some of the services we can assist you with are in manufacturing promotional displays like custom banners and branded stands and designing gift with purchase promo and trade show merchandise. We can also provide you with sustainable marketing options! Contact us today!

All you need to know about timing your promotional offers!

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