The call for sustainable marketing grows louder as time goes by. More and more brands take the switch as the market demand gets higher for eco-friendly practices. With that in mind, we’ll list 4 reasons why you should switch to green marketing like Jagermesiter’s branded eco cups.
Jagermeister is a herbal liquor brand known for its innovative and creative marketing campaigns that undoubtedly get high foot traffic, and strong impressions as well as forge memorable brand experiences for their target market.
In this promotion of the herbal liquor brand our team spotted in the UK, Jagermiester took it upon itself to bring the liquor and the 4 branded eco cups with a bottle pump to the party. It’s a promotion hard to resist, especially to its target market.
Why You Should Make The Branded Eco Cups Switch?
As information is widely accessible nowadays, people are also more aware of the situation surrounding their environment and those far from them. It’s also easy to make a noise on social media through campaigns against anything that negatively affects the environment.
This also translates to higher demand for environment-friendly practices. Despite the potentially higher cost for consumers, they usually prefer eco-friendly alternatives. This is also how brands manage to get a huge brand following of loyal customers.
In a retail store full of products from different brands all offering promotional items in order to get people’s attention, and ultimately, sell the product, the brand incentivising them through eco-friendly products is guaranteed to get the sale. As well as the positive impression.
The market is privy to the fact that sustainable marketing can cost more than toxic choices like plastic. Hence, they also know that a brand using sustainable products is taking extra steps for them, thereby making that brand an easy choice to purchase and put their money on.
As mentioned above, shoppers appreciate the efforts of brands to choose sustainable marketing. On top of that, people also feel good about themselves when they purchase an eco-friendly product because they know they did something relevant. By associating that good feeling with your brand, you’re also leaving a stronger impression on them.
Carbon emission is unavoidable since even everyday people emit carbon that contributes to greenhouse gasses in the atmosphere. It is, however, a number everyone can also reduce so people will continue to enjoy the benefits of the environment.
Choosing to use branded eco cups like Jagermeister works for a larger company vision since it is a step towards reducing the carbon footprint of the company. This also makes the company eligible for various certifications and factory audit that would prove its effort to protect the environment.
As a result, not just to the market, but also to other brands and businesses, the brand will be desirable to work with. And might be able to tap into a wider market.
Check out branded eco cups ideas here:
Reusable and highly customisable, these branded eco cups are made from bamboo! Whether you choose laser engraving, silk screen printing or other decoration methods, these eco cups will surely carry your brand for a long time!
Here’s another alternative material for branded eco cups, water bottles made from rice husks! Its benefit is not just reducing the use of plastic, but also reducing waste since rice husk is a by-product of rice.
If you are looking for a more durable eco product, we got you! Here’s a custom bamboo tumbler to keep your market hydrated through the day! Find out more in the blog below:
More Jagermeister promotions:
In this promotion, Jagermeister managed to encourage its consumers to make the necessary preparations in order to enjoy the drinks at their best temperature. At the same time, incentivise them.
Creating a promotion that puts the customers at its centre and enables them to personalise their experience is a feat that Jagermeister seems to master in this promotion. Learn more here:
From the display stand to the promotional packaging and the custom products, Jagermeister’s promotion in Amsterdam Schipol Airport is simply hard to pass by!
Packed in a group of 3 and in a packaging design unmistakenly Jagermeister, these branded shot glasses in a gift-with-purchase strategy are certainly eye-catching on a retail store shelf.
Jagermeister is heavily invested in music, hence including a wooden amplifier in their promotions! Suitable to even mobile devices, who would say no to this promotional product?
To Sum It All Up,
Jagermeister is tried and tested brand that innovates in its marketing strategies. The promotion is successful because they help the consumers make the liquor brand an easy choice in a plethora of brands waving to get their attention.
And this is where ODM can help you! We have decades of experience to make sure your promotional products meet your brand’s quality requirements as well as marketing needs. Our creative team, Mindsparkz, will work with you from working on the concept of the product to sourcing and production. We’re dedicated to making your promotional product ideas to life.
You can find more of our services in the list below. Contact us today and let’s make an impressive marketing campaign!
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