Le Meridien Wows Guests With Mooncake Holiday Packaging Design

Le Meridien’s Mooncake Collection for 2022

Le Meridien has launched a new mooncake collection that gives customers a bold taste of Vietnam with speciality ingredients throughout the country. This mooncake collection came in 6 unique flavours, including:

• King Crab with French Wine and Salted Egg Yolk
• Saigonese Radish Pork Floss and Salted Egg Yolk
• Lai Chau Tribal Sausage Mix
• Matcha and Salted Egg Yolk
• Mekong Five-Fruit Cocktail
• Da Lat Orange Rose Marmalade

But apart from these delectable delicacies, people were also captivated by the collection’s custom holiday packaging boxes. For our team, the packaging design ultimately makes this Mid-Autumn offer more remarkable.

Why Do People Love the Collection’s Holiday Packaging Design?

1. Exclusivity 

In line with the celebration of the festival, hotels across Ho Chi Minh City launched festive collections presented in elegant holiday gift boxes.

One of the secrets to attractive holiday packaging designs is their exclusivity. People will not find one collection as same as the others.

This fantastic Mid-Autumn holiday branding is exclusive to Le Meridian Saigon, which creates a special connection with customers during their stay at the hotel this season.

2. Capturing the holiday spirit

One of the biggest holidays in Vietnam, the Mid-Autumn Festival is a traditional occasion that Vietnamese people and tourists look forward to.

Gifting a mooncake during this season carries great meaning, embodying bonds and expressing gratitude between the giver and the recipient.

With this collection, Le Meridian successfully captures the holiday spirit and even makes it more meaningful for its guests!

3. Inspiring holiday message  

With the theme, “Painting Life With Colours”, Le Meridian offers guests a sumptuous feast and an inspiring holiday message through its mooncake collection.

Taking a closer look, the luxurious gift boxes combine four primary colours: white, red, yellow and blue, each associated with human emotions.

The hotel created an inspirational mix of these colours in this holiday collection packaging, encouraging people to become their own artists and enjoy life to its climax.

4. Gift-ready packaging

With the thought of wishing prosperity and sharing delicious mooncakes with friends, families or colleagues, this holiday delicacy collection comes in convenient gift-ready packaging boxes.

But on top of the attractive holiday packaging design, we also love how each mooncake is also individually packed in smaller boxes.

This makes it easier to share a mooncake without worrying about where to put it in. It also offers more opportunities for the hotel to reach a wider range of audience!

Because of its unique and meaningful design, customers don’t have to worry about how to wrap the mooncake set as it already comes in luxury gift box packaging.

These customised boxes were available for larger orders; however, customers can buy boxes of 4 pieces for only VND 1,088,000 inclusive of taxes.

Le Meridien’s booth was arguably eye-catching because of the mix of elements found in it. Its products were elegantly presented on a free-standing display case, making them more visible to the audience.

See More Mooncake Promotion Ideas:

Custom Gift Box Factory – Oreo Mooncake Packaging

How Does Starbucks Manage An Effective Free Gift Advertising?

Mid-Autumn Festival: Jack Up Sales with a Custom Pop Up Display

Lipton’s Mid-Autumn Promotional Thermos Keep Tea Sales Piping Hot

Key Takeaways,

If you’re thinking about creating holiday packaging for your upcoming campaigns, here are some tips from Le Meridien’s Mid-Autumn holiday packaging design to help you make an impact:

• Use colours
• Make it festive!
• Consider unique shapes or designs
• Don’t forget about brand identity

The Role of ODM

Being in the promotional and marketing industry for almost two decades, the ODM Group has proven records of outstanding and successful projects with local and international companies. From concept through to production, we provide every service needed to bring new ideas to market.

Therefore, if you’re looking for a company to work on your business’s bespoke packaging design, feel free to connect with our team. From wine packaging, tea packaging ideas, and food packaging to cosmetic packaging, name it, we’ll create it! Our designers from Mindsparkz are here to assist you with all your design needs.

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