How Does Starbucks Manage An Effective Free Gift Advertising?

The word, “free” triggers a strong emotional response to consumers that instantly makes them want to check the product out and ultimately buy one. Free gift advertising, thus, highlights a product it is tied with.

Consequently, businesses are taking advantage of this marketing strategy such as this Starbucks promo in Hong Kong we’ll be checking out today.

Free Gift Advertising: Starbucks Mooncake Promotion

For the upcoming Mooncake Festival, also known as the mid-autumn festival celebrated to worship the moon and the harvest of the year, the renowned coffee house launched a promo with its popular product for the festival, mooncakes.

How Did Starbucks Manage An Effective Free Gift Advertising?

• Gift with Purchase Strategy

Receiving gifts has always been a highlight for someone. It costs them nothing and they also enjoyed the product they purchased. A gift with purchase promotion is a meaningful way to add value to a product and build a presence in your consumers’ daily lives.

Moreover, this marketing strategy is a flexible method to associate branded promotional products that are practical to consumers. Besides the branded bag Starbucks used in its promotion, GWP items can range from daily housewares such as promotional mugs and utensils to personal materials such as custom branded socks and storage bins.

Besides the gift with purchase strategy, here’s another marketing strategy that the renowned coffeehouse employed for its summer promotions. The imprinted bags are available to consumers in a redemption program. Read more here:

• Branded Merchandise

The promotional bag consumers will receive upon purchase of the blue and red mooncake gift box is made from rPET (recycled polythene terephthalate). It is a durable material made from plastic bottles, furthering the brand’s campaign for more sustainable merchandise. The elegant and minimalist green branded bag carries the business name in front of it and the known logo of the brand.

Aside from that, the gift box packaging is reusable into photo or display frames people won’t think twice about using.

Most importantly, the business made sure these are all branded promotional merchandise that would keep their brand in front of their consumers all the time.

For any business, it’s important to use branded promotional merchandise. It helps them be present in their consumers’ lives and it increases brand awareness. Check out these branded merchandises that Starbucks produced in partnership with a globally known company: the LINE friends. 

• Cardboard Counter Display

The coffeehouse also used a cardboard point of sale display for the free gift advertising that immediately informs people of the event detail. As well as the branded merchandise they can get and the material it’s made from.

This is extremely helpful to get people interested and occupied while waiting in line or for their orders.

Starbucks managed to always come up with an engaging countertop display just like this innovative cardboard POS display that features a real-life example of the branded merchandise offered to consumers.

• Highly Accessible Information

And just like the brand’s consumers, our team got hooked and looked closer. Upon stepping closer, we got to see a promotional brochure that includes a more detailed explanation of the event, how to utilise the reusable gift boxes and what each mooncake means.

Moreover, the cardboard counter display also contains a QR code that consumers can easily scan to have a copy of the event information right at their fingertips.

In an in-store retail marketing campaign, Starbucks cleverly utilised a quick response code to lead consumers to its website where they can check more of the brand’s products. Check out the blog below:

To Sum It All Up…

The business managed to give its consumers a useful and practical promo gift. These promotional branded merchandise, in turn, manage to expose the brand to a wider market and boost brand recall. Moreover, the coffeehouse also employed various marketing strategies such as a cardboard display which ensured that the promotion will reach its consumers and garner buzz for products.

How Can We Help?

The ODM Group is a promotional products marketing agency founded in 2003. For the past decades, we have worked with trusted brands worldwide. These intensive experiences in the industry allowed us to have a diverse approach to producing promotional products that will best fit your marketing needs.

While the majority of our projects involve high-quality marketing gifts and luxury corporate gifts, we can also assist with something basic, yet functional and elegant, like this beverage packaging. We also have creative product designers, Mindsparkz, that will work closely with you to ensure quality work in your promotional merchandise. Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

Feel free to email us today!

Read More Starbucks Case Studies: