How Starbucks Takes Over Retail with These Clever Merchandise Ideas?

Indeed, Starbucks never gets tired of surprising its valued customers. The brand is currently running an in-store retail marketing campaign in Singapore. Shoppers have the chance to get the brand’s clever merchandise ideas by simply purchasing 8 Starbucks at Home items. Moreover, customers have to follow the contest rule to qualify.

Clever Merchandise Ideas

With over 32, 000 branches all around the globe, there is no denying that Starbucks is one of the largest coffeehouse companies in the world. The brand smart marketing mix is definitely one of the reasons why Starbucks grows year over year.

How to Redeem the Items?

Nestle Singapore organizes this in-store promotion. Customers may redeem the prizes until the stock lasts for a minimum purchase of 8 items from Starbucks at Home participating products. Receipts from July 1st to August 31st will qualify. In addition, the promotion is exclusively available at participating retailers in Singapore.

The list of participating stores and products is available on the official website of Bluport. To apply for the redemption, customers must submit their entry via Bluport before September 2, 2021. In addition, the brand is encouraging shoppers to visit the official website for further details.

4 Clever Merchandise Ideas from Starbucks

1. Mug and Totebag Giveaways

These mug and tote bag giveaways would be great collections items for all Starbucks fanatics out there! These must not just be collectible items to keep but also something that customers can use daily. Indeed, these clever merchandise ideas would be something that most coffee lovers would surely love to have.

Clever Merchandise Ideas

Of course, we love the Starbucks logo printed on the mug. It’s quite minimalist but definitely captivating. The same goes with the tote bag. Instead of printing the logo, we love how the word “Starbucks” is placed on the side of the canvas. Using the color black cloth for the bag matches the white letter print. We also found this bag fashionable. Since the bag comes in a dark color, it could be easily partnered with any outfit.

2. Coffee Beans for All

Before we draw our attention to the brand’s mug and tote bag giveaways, we first get interested in the coffee bean grinder beside the pile of the capsule sleeves.

Clever Merchandise Ideas

Mind you. The coffee bean grinder is not just placed there just to become a display. Customers can grind the coffee beans on the spot just before purchasing to ensure freshness. How clever is that! Undeniably a perfect marketing move by the brand that allures shoppers inside the store.

3. Prominent POS Display Unit

Let’s talk about Starbucks’ prominent POS display unit. Who might not be familiar with this coffee brand? With over 32, 000 branches all around the globe, we believe that everyone would easily incorporate this green logo with the brand. The big logo on top of the display stand matches perfectly with the black color of the shelf. The POS display emits an elegant appeal, thus showing how popular the brand is.

Clever Merchandise Ideas

Furthermore, the signage on the side of the unit introduces the brand well. And placing a designated unit for this promotion even makes the brand and the promotion stand out.

4. Informative Display

This informative display is attached to the brand’s retail shelf to make the promotion clear for customers. The basic information needed is printed on it. Moreover, we like how the brand uses a QR code for shoppers to access the website easily.

Clever Merchandise Ideas

We are really astounded every time we see Starbucks’ brand marketing campaigns. So here are some of the case studies we have made before about its captivating promotional marketing.

On Starbucks HK’s 20th year celebration, the coffee chain released its limited series of branded merchandise, including Starbucks tumblers, mugs, and the new design of the brand’s loyalty cards. During the celebration, it also introduced a limited-edition Lego Starbucks shop.

Branded Marketing Merchandise- Starbucks Celebrates 20th Anniversary

It seems that Starbucks is committed to releasing limited-edition merchandise. We have seen this limited series of merchandise in different Starbucks branches in Zhuhai. Truly, the brand really knows how to target and please its audience.

Starbucks Limited Series Merchandise Strengthens Customer Loyalty

In a Nutshell…

Releasing these clever merchandise ideas in the market proves how the famous brand can easily take over the retail stores in Singapore. All the marketing tools used are planned well; thus, it creates a massive effect on the ongoing retail marketing activity. The promotion may seem normal, yet the way the brand presents it to the people makes it commendable.

How Can ODM Help?

Amazed by how Starbucks creates a buzz in the retail market? We, too, are overwhelmed with the brand’s marketing stunt.

If you want to create an impactful promotional campaign in the future, we would be glad to assist you with the promotional tools needed. ODM Group is a pioneer sourcing company established in 2003. With years of experience, we have already mastered our craft. We produce custom promotional giveaways and creative POS display units. Moreover, we also curate brand packaging designs and assist our clients in coming up with the best gift with purchase ideas.

Having said that, we assure you that ODM Group still has a lot of services to offer. If you want to discuss things with us, do not hesitate to reach us today.

Here are the other remarkable campaigns conducted by Starbucks coffee.

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