Starbucks is a daily essential for commuters, students and coffee lovers! The company currently has some delightful creative promotional products available for their customers. These new ideas for drinks promotions are a great way to entice new visitors who may become loyal members of the Starbucks community too!
Why we love these creative promotional products!
- Eco-Friendly Branding – The world is focused on saving the planet now more than ever. Therefore, environmentally friendly promotions are a great way to take advantage of this trend. The “Love the World” branding on the plant gift set will really attract environmentally considerate customers. This will boost sales and help Starbucks gain a competitive edge because customers will choose their products over destructive ones from rivals. On another note, as these creative promotional products are so charming, they would be the perfect gift between couples! This will generate buzz as the lucky receivers of these branded promotional gifts will tell their friends and family about it!
- Appeal – This promotion is adorable! The cute teddy bear plush, plant set with figurines and moped are toys we can all remember playing with as children. This clever tactic helps Starbucks to boost brand recall! This is because customers will reminisce about their childhood joys when seeing the promotion. As a result, they will associate these positive feelings with it and increase the likelihood of them making a purchase.
What could Starbucks do to improve?
- Target market – It is well known that the majority of the customers are in Starbucks are chic adults and business people. Other than the positive brand recall previously discussed, it is slightly unusual that the promotion is designed to appeal to children. For example, the teddy placed low down to catch so little hands can reach it. Additionally, the moped looks very typical of a young child’s car playset. Starbucks may increase sales of these creative promotional products by making them more attractive to their market segment.
- Visibility – The promotion does not really stand out to customers. The creative promotional products are just stacked on a shelf without any real advertising. For example, this coffee grounds holder has a plain design with nothing to grab customer attention! Therefore, Starbucks could really benefit from using POP Displays to give these drinks promotional products the attention they deserve! They are a great way to get noticed by customers.
Overall, Starbucks’ latest promotion really appeals to their customer’s inner child! These coffee shop merchandise are perfect gifts between family members and friends. However, they need to work on ensuring their promotions are clearly visible to their customers. As you can see, this particular promotion could easily be missed!
How ODM could help you entice new customers too!
Do you want to captivate customers with your own creative promotional products? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!
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