Heineken has created an enticing customised display which will grab the attention of even the most skilled daydreamer! By adding their own personal touch to their in-store advertising, Heineken has distinguished themselves from their competitors.
So how does this customised display make Heineken’s beer stand out?
- Engaging – Heineken’s marketing LED display is mesmerising! By using this striking display to show off their new Heineken Silver in Vietnam, they will significantly increase the chance of customers purchasing it. Additionally, this will also raise brand awareness! The title “nhè em mà đậm chất” stands for “You Are So Bold”. This quote will fill their customers with a sense of power when buying Heineken beer, resulting in high levels of positive recall!
- Profit Maximisation – This customised display also allows Heineken to exhibit other beers owned by their brand to maximise profits. In this case, they paired their signature Heineken beer with Tiger beer. By having a mobile display, Heineken can exhibit their beer wherever they choose. This is an advantage as they can place their customised display in the sweet spots in shops where their beer is most likely to be purchased. For example, they could place the display with complimentary goods, such as in the snack aisle with nuts. This is because customers often instinctively buy beer and nuts together. Another brilliant way to have a portable display is through customised display racks!
- Competitive advantage – By adding their own personal touch with this fetching customised display, Heineken has dramatically increased the likelihood of their beer being purchased. This is because the display highlights their beer and separates them from competitors! Therefore, it cannot be lost on the shelf amongst rival products. Even though this branded stand-alone display is very simple in design, it makes it significantly easier for customers to spot!
Heineken’s new custom displays are a great way to get noticed. They are very appealing to the eye and are great for brand visibility. However, the second Heineken custom POS display could need a little improvement. Even though it’s simplicity is great for identification, it could benefit from additional features such as a custom electronic display to fully catch customer attention.
ODM could help you create your very own customised POS display!
Do you want the power to distinguish yourself from competitors and captivate customers? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!
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