Customised Display Racks: Marketing with Shelf Talkers

Comfort Thailand is using customised display racks, providing fabric softener testers to shoppers. This catches buyer’s attention as this is not commonly done for fabric softeners. This can be useful with the buyers’ decisions making when it comes to choosing the right fabric softener.

Benefits of Customised Display Racks

• Attracts Customers. The customised display rack stimulates buyers’ curiosity because of this distinctive feature. The ability to test the product increases the likelihood of purchasing. This also encourages them to make repeated purchasing behaviours because of their enhanced buying experience.
• Finer Brand Remembrance. Due to its unique in-store display, people are more likely to recognise and remember the brand. The brand impact will be better than Comfort’s competitors because of this differentiation strategy.
• Boost your Sales. Having customised display rack for your testers can increase the company’s long-term profitability. As mentioned above, it can make people feel curious about the brand. This will give them the opportunity to examine the product more because of the testers displayed on the customised display rack. This makes people want to buy more because of the confidence that they will like the products as they can try it beforehand.
• Simplistic. Its simplistic design makes it easier to read. There are not many information written on the display rack, so buyers know straightaway what it is.

What Could Be Better?

Customised display racks for testers are a good idea for promoting your products. However, there are still room for improvement. Comfort’s customised display rack for testers may not instantly grab buyers’ attention. This is because of its positioning. People normally look at things on their eye level first, but Comfort’s display rack is quite low. In addition, the display rack blends in with the background, making it less visible. With the right placement and use of colours, display racks will be a lot more effective and powerful.

With your own customised display rack, you can appeal more to your target market and boost your sales! At ODM Group, we can help you create your own to show-off your products! To make an inquiry, please click here and we will contact you as soon as possible!

Check out some other Shelf Talkers

These are in-store examples on how to stand out.

We love this stand out Display Rack.

Another great example of display racks holding advertising messages.

Also, see how HK retailers use simple paper shelf talkers to explain about promotions.