We can’t get enough of Heineken’s customized branded beer tower for St. Patrick’s Day. The custom beer towers are decked in Heineken’s trademark color and green hats. The novelty of the beer dispenser is a critical selling point.

Branded Beer Tower

Branded Beer Tower

Not only do the beer towers dispense beer, but they are also a great place to showcase your creativity in advertising. You can customize them any way you want. Even the beer tap handle can be custom designed to suit your branding needs.

Here is another excellent St. Patrick’s Day promotion by Heineken last year. They went all out by giving away green merchandise to go with their theme. It was indeed a fun event.

Even though COVID 19 prevented people from celebrating this fun event this year, it did not stop Heineken from spreading positive vibes with their themed branded beer tower. With a green felt hat on top of each beer tower, customers are reminded of the special holiday. And even though they cannot spend the day drinking with friends, they can always have Heineken at home with their family.


Why this Branded Beer Tower Makes a Great Marketing Strategy?

Beer towers not only function as drink dispensers but they also work as an effective POS display at pubs and restaurants. A large part of beer sales are done in bars and restaurants, so it only makes sense to have these custom beer towers as your marketing display. Its ability to be customized is what makes them an ideal addition to your venue. Even the handles can be custom designed to give their beer tower a character.

Branded Beer Tower

Branded Beer Tower

Heineken did a great job using the beer tower as a custom beer display and decorating it with a green hat is also a fantastic way to sustain the interest of customers. The beer tower became the focal point of the venue, drawing in customers who might be wondering what the hats are for.


What Beer Ambassadors Can Learn from Heineken’s Branded Beer Tower

Entice Customers with Color: Colors play an important role in making your promotion stand out. By sticking to their trademark colors, Heineken creates top-of-mind awareness right at the point of sale.

Clear Message: No lengthy marketing copy or elaborate display, but we definitely got Heineken’s brand message right away. The moment customers see the green beer tower, they recognize the brand instantly.

Branded Beer Tower

Branded Beer Tower

Drive Impulse Purchase: When faced with so many choices, many people tend to make appearance-based decisions. Which is why your packaging and your point of sale display matter. People are visual creatures. We easily choose products that are visually appealing. With that said, we believe that Heineken has done a great job impressing customers by using customized beer towers.

Decorative Piece: Beer towers also make an excellent decorative piece at the bar. When seated at a bar, our attention tends to wander. We immediately notice items that are unique. A branded beer tower is sure to catch anyone’s attention, so why not make your brand pop with this beer marketing idea?

If you want to see another excellent beer tower example, then check out Carlsberg‘s one here:


Heineken did a fantastic job promoting their brand through its branded beer tower. Not only are they functional, but they also provide merchandisers a venue to be creative in marketing drinks. If you are considering using a branded beer tower for your next beer promotion, level up your branding by customizing their shapes. This will catch more attention as they add flair to your display.


Contact ODM

Are you looking for beer marketing ideas and beer merchandise for your next brand campaign? Then, you are on the right page!

Here, at ODM, we have extensive experience in designing, sourcing, and manufacturing of custom promotional merchandise for the drinks industry. We make drinks promotional products, POS displays, and high-quality product packaging. Let us know how we can help by sending us an email.

We have listed some of our favorite beer-related promotional ideas below. So be sure to check them out!


Here are some of Heineken’s previous promotions that might inspire you:

Heineken is giving away branded bags as beer promotional merchandise. This is how the brand drives impulse purchase through their excellent gifts:


T-shirts serve as a fantastic walking billboard for many brands. Find out how Heineken utilized this inexpensive marketing tool to their advantage:


Check out this customized display by Heineken in Vietnam. The LED lighted POS display stood out amidst a host similar products.


Heineken took their in-store promotion to a whole new level with this massive supermarket display. This one is a good inspiration for many beer brands out there:


Table displays are a must in every bar and restaurant. Aside from showing the menu, they also offer a great place to advertise your brand.


Heineken’s brand placement is simply clever. Here’s why:


Spell your perfect summer: beach bat set and an ice-cold Heineken beer. Here’s why it is a good marketing idea.


Check out Heineken’s awesome marketing gifts in Denmark. We really love the designs and the functionality of each item:


Flash drives are among the most wanted corporate gifts today. This is why Heineken released their very own branded flash drive. Because customers will certainly use the flash drive, Heineken is guaranteed to gain tremendous brand exposure.


Heineken’s contest took Ireland by storm! Exciting gifts were given away during this contest promotion.


Beer Promotional Ideas You Need to See Now!

When customers are torn between two products, people tend to make appearance-based decisions. This is also true in drinks marketing. People who haven’t tasted your products may be encouraged to try your brand if the display is enticing enough.


Are you looking for a fresh beer marketing idea? Check out this cute custom beer tap by Tiny Rebel!


Beer Lao got people talking about their brand thanks to their massive outdoor display. Learn why this is an excellent marketing idea.