Starbucks Boosts Customer Loyalty: Why Not Offer Branded Mask Bag?

Recently, we spotted an outstanding spring offer made by Starbucks in China. “Buy a membership card in Starbucks and get a pouch card holder”, excellent customer loyalty program idea to reward customers.  This product also doubles as a branded mask bag, which is very timely for the current coronavirus situation.

Businesses are forced to change their customer loyalty strategy due to the current worldwide sanitary crisis. This is not the first time Starbucks has offered promotional pouch bag for their campaigns. They have also given away a promotional beach tote bag in the past. However, today, they are offering a more compact and easy to carry pouch.

We believe that a branded mask bag would be a good gift to boost customer loyalty. Let’s analyze 5 secret keys to build long-term customer loyalty with branded gifts.

5 Secret Keys to Build Long-Term Customer Loyalty with Branded Gifts

1. Think of customer loyalty as a process

   Building long-term customer loyalty requires a lot of patience. This is a very long process in which the company has to work carefully to reach the expected outcome. New customers will not necessarily trust your brand because you offer them a gift. It is very important to work on customer loyalty on a daily basis. The more customers will be happy with your products, the more they will be loyal.

2. Develop a unique branded gift 

   In order to build proper long-term customer loyalty, the gift that you will offer to your customers has to be unique. Customers have to be thrilled with your branded gift. They should feel special and you have to show them that they are precious. Develop something that your competitors would never offer.

3. Choose a gift that would make a difference to your customers

   Because it will boost considerably brand value. Companies have to be attentive to customer’s needs and the best way to show them that you know what they want; is by creating a gift that would meet their needs.

4. Do not overlook the quality

   High-quality gifts are also very important when you want to boost customer loyalty. Take the example of the pouch card holder from Starbucks. They developed high-quality and well-designed gifts. The gift is functional because it’s a card storage and on top of that it’s a very trendy accessory. Furthermore, with the recent coronavirus outbreak, customers can use this to keep their spare masks.

5. Offer an original and useful gift, whatever the conditions.

   As mentioned above, businesses have to change their strategy depending on the current news. As the entire world is suffering from a terrible health crisis due to COVID-19, a very useful gift would be to offer a branded mask bag. This gift will be useful for consumers but also very original depending on the design.

Finally, those 5 secret keys will allow your company to build long-term customer loyalty. However, companies should consider offering a branded mask bag at this time. That would not only be very useful for customers, but it will also promote the importance of wearing a mask.

Interested in developing a branded mask bag? Contact us and our designers will create for you an outstanding and functional branded mask bag!

 

Some other interesting blogs

Whereas the worldwide demand for hand sanitizer has reached a critical point because of health urgency, this promotion is actually very clever. Let’s take a look at this blog analyzing the promotion from a little shop in Ho Chi Minh, Vietnam.

Always keep a face mask handy with this custom face mask pouch.  ODM can help with Custom Face Mask Pouches that we can customise with unique fabrics and imagery.   They are a great gift idea to include in your gift-with-purchase.

This 2-in-1 pen and sanitizer can easily be attached to any pockets, handbags or briefcase. On top of that, it provides customers with a means of cleaning their hands and a writing utensil at the same time.

Check this gift with purchase promotion with a custom hand sanitizer holder! It’s ideal for home, office, school, and travel use and it allows consumers to keep good hygiene.

Need some ideas of promotional gifts for the pharmaceutical industry? Take a look at this blog!

What are the 5 secret keys to boost the customer loyalty?

1. Think of customer loyalty as a processBuilding a long-term customer loyalty requires a lot of patience. 2. Develop a unique branded gift. In order to build a proper long-term customer loyalty, the gift that you will offer to your customers has to be unique. 3. Choose a gift that would make a difference to your customers because it will boost considerably the brand value. 4.Do not overlook the quality. Offer high-quality gifts is also very important when you want to boost the customer loyalty. 5. Offer an original and useful gift, whatever the conditions.

Why businesses have to change their strategy?

Businesses have to change their strategy depending on the current news. As the entire world is suffering from a terrible health crisis due to COVID-19, a very useful gift would be to offer branded mask bag. This gift will be useful for consumers but also very original depending on the design.

How much does a branded mask bag cost?

It will depend on the design, the material and others features but it will approximately cost between 2$ and 10$.