All-time favorite biscuit Mas Danish Collection wants to show customers how thankful they are for their patronage with a promotional plush toy. The on-pack gift serves as a special customer appreciation gift. This is a great example of using brand mascot to further brand loyalty.
Why This Customer Appreciation Gift is An Excellent Marketing Idea
- Appealing: Promotional stuffed toys are a great way to get your brands to the hands of your target customers. Why? This is because it is appropriate for all ages and gender. Customers who love plushies will be motivated to choose your brand over others. In this example, Mas Danish Cookie Collection was able to make a good impression on customers with a high quality and well-designed plush toy.
- Driving Impulse Purchase: The huggable plush toy as an on-pack offer helped the brand stir customers’ interest. A free item will prompt customers to pick the product from the shelf because it serves as a reward for buying their product.
- Long Lasting Brand Engagement: What we love about this customer appreciation gift ensures long lasting brand engagement. Customers can display them at home or office. Moreover, they use their official mascot for this campaign. So, as people see this promotional plushie, they become aware of the brand.
Why Promotional Plush Toys as customer Appreciation Gift?
Plush toys are fantastic for creating in-store buzz. They can be given away directly during trade fares or street marketing. Marketers can even use them for customer loyalty programs like what Starbucks did in their previous campaign. Check their example below:
They are ideal for on pack promotions because they easily stand out on department store shelves. Depending on the style and design, manufacturing plush toys is fairly easy and budget-friendly. If you want your stuffed toys a certain color or a certain shape, you may want to speak with our Mindsparkz team. As designing and sampling might mean lots of revisions, it’s important to gain knowledge about the production process. Check it out here:
In conclusion, we find this marketing strategy by Mas Danish Cookie Collection a very good one. And you, too, can replicate the same success. Contact the ODM Group today to learn about how we can help source, design and manufacture Custom Promotional Giveaways for business and on pack offers.
For more marketing ideas for your next brand campaign, checkout the following blogs:
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