Strong customer relations is one of the benefits of having a customer loyalty program. And Starbucks loyalty program is a fantastic example. Here are some examples on show near our office. We go get coffee and inspiration weekly..
Through this strategy, the company was able to retain the interest of customers with add-ons, freebies, and gifts with purchase. This is because rewards and privileges contribute to buyers’ satisfaction. Lots of use of impulse purchase on counter displays.
A customer loyalty program is offered by a company to customers for their continued patronage. In this reward system, customers may get exclusive deals, rewards points, coupons, or special gift certificates as “thanks” for their support. And Starbucks has always been very successful with this strategy.
Starbucks Customer Loyalty Program
- Membership Cards: With their exclusive membership card, customers will earn points with every purchase. They will also be eligible for exclusive deals and other add-ons with continued membership.
- Rewards: Christmas -themed collectible rewards were up for grabs. Customers can get any of their french press keychain when they buy a certain amount. The keychain/stamp comes in four different styles, driving customers to collect the product.
Benefits of Using a Customer Loyalty Program
- Increases Customer Engagement: Unique and useful, the french press keychain/stamp can be used for school and art project. It is also works great as a back to school promo. This is because unique promotional products excite customers and drive them to get a souvenir from their favorite coffee shop.
- Customer Retention: The membership card helps attract potential clients and keep current customers loyal to the brand. Customers can enjoy earning points, which they can exchange for freebies and vouchers. Exclusive membership also means endless potential rewards, gifts with purchase, purchase with purchase and seasonal promotions and lots of discounts.
- Repeat Purchase: Different stamp designs encourages customers to buy more to get the complete set within the limited time frame of seasonal promotions.Customer loyalty programs are also great for increasing online presence and sales
With customer loyalty program, businesses are able to express their gratitude to their customers and keep them loyal to the brand. But the best part of it, the rewards will serve as a tangible and durable reminder of their excellent brand experience.
Do you need help with Custom Promotional Giveaways for business? Contact ODM today. Our in-house designers at Mindsparkz will create designs that drive performance. Our marketing team can also help with sourcing and manufacturing of POS display units and promotional products in China.
More Marketing Ideas for You:
This blog discusses how you can use any promotional product for loyalty programs.
Super slim and portable USB membership card makes a fantastic corporate giveaway from companies.
Carrefour’s loyalty program encourages customers to buy and collect stickers which they can exchange for a Disney figurine.