Add More Value to your Loyalty Program with Incentive Merchandise Ideas!

Citimart, one of the Philippines’ oldest supermarkets, keeps gaining customers with its loyalty program offered. Loyal customers have the chance to redeem the store’s promotional incentive merchandise upon accumulating the required points for each particular home appliance. Consequently, customers have to avail Citimart Valucard first to earn points.

 

What is Citimart ValuCard?

Citimart Valucard is a loyalty card offer for the store’s regular shoppers. They can avail of the card for a very low price which they can use every time they purchase items from the store. Customers can earn points depending on the total amount of goods they buy.

 

Here’s the list of points customers can earn:

 

In addition, shoppers can get extra points whenever they bring their own shopping bags instead of purchasing from the store. Since the city where the store is located prohibits single-use plastic, this is a perfect idea to encourage shoppers to become eco-friendly citizens.

 

Citimart Promotional Incentive Merchandise

Once shoppers collect the required points, they can bring home these marketing incentives for free!

• 100-200 Points – Outright Purchase Deduction
• 300 Points – Kitchen Pitcher Set or Standard Pillow
• 500 Points – Single Gas Stove or 1.2 L Electric Kettle
• 750 Points – Rice Cooker or Flat Iron
• 100 Points – Desk Fan or Food Blender
• 2000 Points – Food Steamer

Citimart is known to be the ‘Extension of Batanguenos’ pantry’; thus, you can notice that most of the redemption merchandise offered are kitchen and home appliances. Since most shoppers are mothers or parents, home appliances are the perfect promotional giveaway merchandise to offer.

5 Ways To Leverage Your Loyalty Program

A loyalty program is a great way to reward regular customers, create repeat purchases, and deliver excellent customer service. It can be said effective only if done well. The truth is; not all loyalty programs hit their mark. Some programs become a money pit, making companies invest a lot but not gain any benefit. To make your loyalty program successful and your customers come back to your store, here are some strategies you can adapt.

1. Design a promotional contest

Weaving promotional competition ideas such as sweepstakes, auctions, and raffles is a fun way to engage with your customers. For example, between your competitor (without this kind of gimmick) and you that is running this promotional contest, customers would prefer to spend their money in your store as they know that they would gain more from you. Thus, you can get more loyal customers than your competing brand.

 

2. Offer unique and practical loyalty rewards

Customers deserve to receive special treatment and recognition for their loyalty to your brand. It’s essential to provide them with one-of-a-kind rewards. If you’re serving mothers or parents, giving them promotional products that they can use daily is a practical way to thank them. Citimart’s offered incentive merchandise is a great example of this since they cater to households and families.

 

3. Go beyond cashback

Apart from gaining points from the total amount of their purchases, giving customers other ways to get extra points can help them reach their goals. For example, Citimart encourages shoppers to bring their own shopping bags to earn extra points.

Another thing, the store is running a raffle promo exclusive for customers of the retail stores who spent a maximum of goods worth of 5000 Pesos. Aside from gaining points, they are also entitled to join the raffle. Therefore, this supermarket in-store promotion is indeed a smart move to engage with customers and bring their loyalty program to success.

 

4. Always provide exceptional customer service

Customers appreciate how the store responds to their queries and concerns more than just promotional giveaways. For situations like customers don’t understand the mechanics or rules of the program, your staff have to be patient in answering and listening to their questions. In that way, customers can feel that you value and pay attention to them.

Citimart’s customer service, for example, is always responsive to its customers’ queries. Shoppers can avail of Citimart Valucard from the customer service office. Moreover, customers can also inquire from the staff about the total points they already earned.

 

5. Promote the program to your customers

People will avail themselves of a program if they know about it. Make sure that your staff knows about the loyalty program and how it works.

For Citimart’s loyalty program, the cashier at the counter will ask customers if they already have a ValuCard. If the customers haven’t availed yet, the cashier personnel will promote and encourage the shopper to avail the card. The customers can instantly earn points based on the total amount of purchase they have during the transaction. Customers cannot ignore the offer as getting the ValuCard only cost a little and they can benefit a lot from it in the long run.

 

Here are some examples of effective loyalty and redemption programs we have featured before:

MasterChef at the Wellcome store in Hong Kong had excited shoppers with its redemption reward program. The brand gave away high-quality stainless and cookware as its incentive merchandise. Customers can get these items for free once they earned the required points for each reward.

 

BP France offered this loyalty card programme to develop loyalty in their petrol stations. Each customer can apply for a loyalty card and can enjoy gifts depending on how much they spend on fuel. Every time a client goes to the refill station, they gain points on this card and can redeem the accumulated points.

 

In Conclusion,

Loyalty programs were designed to instil and maintain loyalty among customers. Over the years, brands find their own ways on how to make it even more effective and give more value to their customers. However, not all programs are successful. Some failed because they have been adopted without proper planning and preparation. Thus, it is always important to plan the loyalty program or any other marketing strategies before implementing them.

 

How Can ODM Help?

Are you planning to run a loyalty program but still uncertain of what incentive merchandise to offer? Worry no more! The ODM Group can help you decide and design your ideas.

ODM is a sourcing company established in 2003. We specialise in creating custom promotional giveaways, producing gift with purchase ideas, manufacturing promotional products and POS display units and curating brand packaging designs. Every idea we make undergoes a thorough product brainstorming process to meet our client’s expectations. We also have a team of experienced product designers, Mindsparkz, to bring our customers’ ideas to life.

If you need any of our services, do not hesitate to connect with us. The ODM Group would be glad to help you out!

 

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