Promotional Competition Ideas: Exciting Beauty Roulette from Clarins

One of the best ways to boost your brand and build audience engagement is leveraging promotional competition ideas. With the unrivalled benefits that an in-store competition can bring not just for your business but for your customers as well, it should be a part of your marketing strategy.

To inspire you with an excellent example, we will feature today this promotional competition from Clarins, Europe’s number one luxury skincare brand. The brand is under a family-run French multinational cosmetics company and is also a significant player in the spa and well-being sector.

Beauty Roulette from Clarins

On our latest trip to France, we were able to spot this bespoke shop display from the skincare brand. The glowing light that comes from its location is certainly hard to miss for any passersby. We love how the area gives off a warm and inviting atmosphere that quickly attracts attention and reflects a sophisticated brand personality.

 

As we approach closer, we found out that Clarins is currently promoting its Double Serum Eye product that explains the words “Now for your eyes” on the wall-mounted advertising display.

The product is exquisitely presented on a custom bottle glorifier with a printed background. Beside it is the mini roulette wheel that offers fabulous beauty contest rewards.

 

What’s On the Roulette?

Upon participating in the promotional competition, customers can get the chance to win one of the following prizes:

• Beauty Consultation from Clarins
• 1 session of Luminotheraphy – an optical and sound stimulation, which works by allowing inactive cells in the brain to be activated through exposure to artificial light.
• 1 sample of the product advertised

 

 

What Do We Love About Promotional Competitions?

1. Improve Promotions

In launching a new product or highlighting brand services, conducting a promotional competition is excellent to improve promotions. It offers a unique and entertaining way for customers to engage with your brand without directly promoting yourself. On top of that, including it in your marketing campaign can also drive user-generated content and word-of-mouth advertising which is essential in spreading brand awareness.

 

2. Gather Indispensible Data

What’s more incredible about utilizing promotional competition is how it allows you to gather necessary data, especially about audiences at scale. Knowing that there’s a chance to win a contest gift, customers will be motivated to participate in surveys conducted during the promotion. It is undoubtedly essential to take advantage of this opportunity to know further what your customers need and expect from your brand.

Consequently, this can help you observe what marketing strategy suits your target demographic the most and develop more engaging promotions in the future.

 

3. Increase Audience Engagement

Building customer retention is not an easy task. This is why it is crucial for brands and businesses to always look out for marketing strategies that can stimulate excitement and increase audience engagement.

A promotional competition is often distinct from the standard content that your brand usually put out. It pushes people to interact with your business because they anticipate enjoyment and gain the chance to win something of value, like contest giveaways, for example.

 

4. Boost Brand Positioning

Launching a customized game in-store with a clear link to your products or services reinforces strong brand recall in your audience. This boosts brand positioning as you establish a fun and entertaining way to connect with them. Furthermore, because competitions reward and gratify customers, they also help to create a positive impression of your brand.

 

5. Wide-Ranging Options

The purpose of your promotional competition campaign may vary, as well as its structure. We believe that it is one of the primary factors that make this marketing strategy excellent in boosting promotions. It can come in a competition, game, scheme or arrangement, including this beauty roulette from Clarins.

With the wide-ranging options to choose from, you will never run out of ideas to drive the audience directly to your brand. If done right, you can produce unique and memorable promotions that will amplify your brand in the market.

 

What Can We Suggest?

Brand colours are critical players in making your business stand out and distinctive in the tight market competition. Therefore, it will be favourable to maximize them in any aspect of your marketing scheme.

For Clarins, we suggest producing branded merchandise to tie in with its point-of-sale display. Golden or circular items can be perfect in reinforcing branding with its current promotion.

This blog compiles our top picks of giveaway gift ideas for cosmetics marketing that we can customize according to any branding colour and preferred form.

 

If you consider launching a promotional competition through a roulette wheel, it will be great to include a wide range of prizes to win. Giving away custom branded merchandise should also be a priority to increase brand value and longevity. Taking from Clarins’ excellent beauty roulette, this can consist of a product sample or an exclusive service to let your customers experience them first hand.

A customized prize wheel is a highly customizable marketing tool that you can leverage to create a more exciting spinning wheel for your target audiences. This allows you to provide more promotional rewards that can motivate them to participate in your promotion.

In contrast with Clarins’ cardboard roulette wheel, this customized prize wheel is more durable and can also entail traditional brand colours.

 

Displaying your prizes on-premise is another way to attract customers to your promotion easily. By having fewer but extremely high-end gifts, you can certainly create a buzz for your promotional competition. 

 

Let’s Work Together!

Here at ODM, our team is continuously updated on the latest branded promotional product ideas and branding promotions in the market. Together with our design agency, Mindsparkz, we will help you plan and produce effective promotional merchandise and advertising displays to suit your brand. We will always be more than happy to assist you with all things promotional!

 

More Promotional Competition Ideas from Other Industries:

For its Duty-Free promotion, Camel has utilized a fantastic slot machine. When luck is in players’ hands, they will be able to get a pair of AirPods!

 

As part of its in-store promotion in Vietnam, Coca-Cola kicked off a store contest that allows customers to win cool rewards and vouchers. Like Clarins, the beverage brand has leveraged a roulette wheel for its promotional competition.

 

Here’s how John Dewar & Sons stimulated excitement inside the Wines and Spirits section of the Hong Kong Duty-Free store back in 2018! Using a custom bingo game, the brand was able to create a memorable competition for shoppers.

 

Apart from conducting in-store competitions, you can also include on-pack competitions in your marketing strategy. This is how Burton Biscuits, an iconic biscuit manufacturer from the UK, has geared up sales in 2021!

 

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