How to Run Successful On Pack Competitions: Tips and Tricks

Are you looking to boost your brand’s engagement and captivate your target audience? On pack competitions might just be the marketing strategy you need. These exciting contests not only offer incredible benefits for businesses but also create a fun and rewarding experience for consumers.

In this blog post, we will delve into the world of on pack competitions, exploring what they are, how they work, and why they are so effective in boosting brand awareness and customer loyalty. Let’s dive in!

What Are On Pack Competitions?

On pack competitions are a great way for brands to engage with consumers through custom product packaging. This means that they can be included in any type of pack design and don’t require any additional investment from the brand.

Additionally, they can be used at any time of year but are especially effective during the festive season when consumers are more likely to be in a buying mood.

The great thing about on pack competitions is that they’re easy to set up and manage – there’s no need for expensive prizes or big budgets, just some clever thinking about how you can make them work for your business.

How Do On Pack Competitions Work?

The basic idea behind on pack competitions is to incentivize customers to purchase a particular product or brand by offering them a chance to win exciting prizes.

But how can you run an effective on pack competition? Here are five questions to guide you:

What Are the Types of On Pack Competitions?

On pack competitions are a common and effective way to drive sales, but what types of on pack competitions exist?

Here are some common types of on-pack competitions:

• Instant Win Games

Instant win games are a fun and exciting type of on-pack competition that rewards participants instantly! These games usually involve scratch-off panels, peel-and-reveal stickers, or unique codes that consumers can find on the product packaging.

The mechanics vary, but they often require participants to check if they have won a prize instantly upon revealing the hidden element.

• Collect and Win Promotions

Collect and win promotions are a thrilling way to incentivize repeat purchases and drive consumer engagement. These competitions involve collecting specific items or points from product packaging to redeem for exciting prizes.

Participants may need to collect a complete set of items or accumulate a specific number of points to qualify for prizes.

The appeal lies in the challenge of finding and collecting all the required components, which creates excitement and drives brand loyalty.

• Creative Contest and Submissions

Creative contests and submissions are the perfect opportunity to showcase your skills, creativity, or loyalty through user-generated content related to your brand or product.

These exciting on-pack competitions require participants to submit entries such as photos, videos, slogans, or testimonials that align with your brand’s values or promotional theme.

The best part? The winners can be determined through voting by the public or a panel of judges, adding an extra layer of excitement and anticipation.

What are the Advantages of Running On Pack Promotions for Brands?

1. Increased Sales

On pack promotions can attract attention and entice customers to purchase the product.

The presence of a bonus item or discount on the packaging can encourage impulse buying and drive sales.

2. Enhanced Brand Awareness

Promotional messages on the packaging can increase brand visibility.

When customers see the promotion on the product, it reinforces brand recognition and can leave a lasting impression.

3. Differentiation from Competitors

On pack promotions can help a brand stand out from its competitors on the shelves.

Unique promotions create a perceived added value, making the product more appealing to consumers compared to similar products without promotions.

4. Consumer Engagement

On-pack promotions can create a sense of excitement and engagement with consumers.

Customers may actively search for specific products with promotions, fostering a connection between the brand and the consumer.

5. Trial and Adoption of New Products

Brands can use on-pack promotions to introduce new products or variants to the market.

Offering discounts or free samples of a new item can encourage customers to try it, leading to potential repeat purchases if they like it.

6. Cross-Selling and Upselling

On-pack promotions can be used strategically to promote related products or upsell higher-value items.

For example, a cereal box might offer a free milk coupon, encouraging customers to buy both products together.

What are the Benefits of On Pack Competition for Consumers?

1. Excitement and Anticipation

As customers, we enjoy the thrill of competition.

We like knowing there is something at stake and that we might win something if we participate in the promotional contest. It can have a powerful impact on our perception and decision-making abilities.

2. Access to Exclusive Rewards

On pack competitions often offer a variety of prizes, from VIP experiences to travel opportunities to limited-edition merchandise and branded products.

This exclusivity adds value to the prizes, making them desirable and highly sought after.

3. Sense of Achievement

Participating in on pack competitions offers consumers the chance to overcome challenges and experience the thrill of winning.

Whether it involves collecting items, solving puzzles, or submitting creative entries, successfully navigating the competition mechanics and emerging as a winner brings a sense of accomplishment and satisfaction.

4. Boosting Self-Confidence and Pride

Winning an on-pack competition can be a transformative and emotionally uplifting experience for consumers.

This acknowledgment further elevates the sense of pride and accomplishment, making the winner feel like a valued part of the brand’s community.

5. Value Addition to Purchase

Participating in an on pack competition adds value to the consumer’s purchase.

Even if they don’t win, the anticipation of winning something enhances the perceived value of the product they bought.

6. No Extra Cost

On pack competitions are often free to enter, as consumers only need to buy the product to participate.

This makes it an accessible and appealing option for a wide range of customers.

Discover how other companies implement on pack promotions:

We came across this on-pack promotion in Singapore by Kellogg’s for their various cereals. If shoppers buy 2 boxes of cereal, shoppers can get a Line Friends licensed branded custom cereal bowl.

Knorr, a Food and Beverage brand, is one of the brands that had success in using a promo shopping bag to create a positive brand image while also incentivizing customers. Here is the woven PP shopping bag we obtained from our recent purchase of their “Sinigang sa Sampaloc” mix.

Nescafe offered free on pack custom coffee mugs with purchase of their original cappuccino coffee. Coffee lovers will surely be grateful to receive a glass mug because it goes well with their product.

Black Hound offered a custom promotional glass as its on pack gift idea. Discover how this promotion is implemented.

Overall

On Pack pack competitions create a win-win situation for both consumers and brands. Consumers get a chance to win exciting prizes and have an enjoyable experience, while brands benefit from increased sales, improved brand loyalty, and greater consumer engagement.

However, it’s important to carefully plan and execute on-pack promotions to ensure they align with the brand’s overall strategy and resonate with the target audience. Additionally, considering the cost implications and logistics involved in implementing such promotions is crucial to maximize their effectiveness.

What Can ODM Do?

ODM Group is a trusted company that offers comprehensive solutions to help businesses create merchandise for on-pack promotions. With our team of experienced designers from Mindsparkz, we can assist companies in designing the perfect merchandise that aligns with their brand and promotional objectives.

We pride ourselves on producing unique and innovative promotional product ideas. Our team can brainstorm creative concepts that suit the specific needs and goals of each company’s on-pack promotion. From small and cost-effective items to premium giveaways, we offer a wide range of product options to choose from.

In addition to on pack premiums, we also specialize in designing and manufacturing creative POS displays. These displays are strategically positioned at retail locations to attract customers’ attention and maximize the visibility of the on-pack promotions. Our POS displays are designed to be both functional and aesthetically appealing, enhancing the overall effectiveness of the promotion.

Contact our team to learn more about our services! Let’s help you turn your ideas to reality.

All you need to know about on pack competitions!

How can an on-pack competition benefit my business promotion?

On-pack competitions can be a powerful promotional tool for your business. They attract more customers by offering incentives, boosting sales of the promoted product, and increasing brand visibility. Moreover, they foster consumer engagement and loyalty, creating a positive impact on your overall marketing efforts.

What types of prizes can I offer in an on-pack competition?

The choice of prizes depends on your business and target audience. Prizes can range from product discounts, free samples, or exclusive access to your services to larger rewards like vacations, electronic gadgets, or gift cards. The key is to offer prizes that align with your brand and appeal to your customer's preferences.

How do I promote my on-pack competition to maximize participation?

Promote your on-pack competition across various channels, such as social media, email newsletters, and in-store displays. Utilize eye-catching packaging and clear call-to-action messages to encourage customers to participate. Collaborate with influencers or bloggers to spread the word, and consider partnerships with retailers to leverage their reach.

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