Building Creativity: Walkers' Special Edition Tin Container

Creativity plays a huge role in building a solid brand. It is an essential aspect that creates a remarkable impression among your target audiences and keeps your business significant. Let us show you how Walker’s Shortbread, a renowned Scottish manufacturer of baked goods, has utilized tin container packaging in building its brand creativity.

Tin Container Packaging

Our team spotted this special promotion from the brand at the Duty-Free UK. Walker’s special edition custom tin packaging features The Queen, the senior members of the British Royal Family, the Duke and Duchess of Cambridge, and the Union Jack flag. Inside each tin, customers will find Walkers’ tempting delicious shortbreads.

Building Brand Creativity Through Packaging

Product packaging is more than what meets the eye. It is evidently the first thing that catches your audiences’ attention and leads them further to your products. But more than that, it is also an important marketing tool where you can exhibit the brand’s creativity and gives you an edge that sets you apart from your competitors.

Take a look at this excellent sample from Walker’s shortbread! Upon seeing these sensational product packaging designs, we definitely could not resist looking closer at each tin container packaging. What makes them exceptional?

Showcases Rich Brand Imagery

Evidently, by having distinctive tin container packaging, Walkers has successfully built its brand imagery through the years and created a strong connection to its customers. With the high-quality print on each promotional product packaging, customers can quickly identify what the promotion is about and what brand it came from.

It also reflects how Walkers is committed to giving shoppers delicious shortbreads and excellent customer experiences that urge the brand to develop special edition merchandise.

Highly Collectible

Tin boxes are engineered from top-notch tinplate material, which makes them a popular custom-branded packaging. Additionally, brands can also turn them into different shapes, sizes, and designs, adding value and exclusivity.

For customers, tin container packaging such as this Royal Family tin from Walkers is highly collectible. The images on each tin are clear and reflect vibrant colors that make the boxes more premium-looking. Unlike other packaging solutions solely made from plastic or paper, this product packaging idea will not end up in bins.

Perfect Merchandise for Travelers

What’s more remarkable about tin container packaging is how it can serve different purposes. When customers purchase them as food packaging, they can certainly find another way to use them once they consume the content. Therefore, we see them as perfect merchandise for travelers who prefer the convenience and want a travel exclusive with excellent packaging.

Allows the Brand to Extend its Reach

When brands use tin container packaging for travel exclusives, it guarantees that their product packaging comes with top-quality and customers will find them very useful.

Creative product packaging can also garner more attention from prospective customers. Their capability will not stop in one place and can reach different places. Consequently, this custom branded product packaging will allow brands to extend their reach, just like this fantastic sample from Walkers.

Tin Container Packaging

Wrapping It Up,

Indeed, tin container packaging is one of the widely popular packaging solutions because of its remarkable features. With the ample room for customization that this packaging idea offers, brands can present their name creatively and mark themselves as unique. It is really not a wonder how this product packaging idea can help any brand build creativity and further augment their marketing strategy.

Get In Touch With the ODM Team!

Are you interested in sourcing new promotional packaging solutions for your brand? If so, then get in touch with our team. We will always be more than happy to assist you with all things promotional!

The ODM team has been helping business owners, retailers, and manufacturers develop unique and customizable packaging ideas for years now. Our dedicated team of super designers, Mindsparkz, is also here to help you create a custom packaging design for you!

Here are the most charming custom packaging designs that are perfect for the small products you sell! Learn more about how you can make the most out of this metal tin packaging by reading this blog.