Souvenir Packaging Design Ideas: 4 Ways to Make Your Shop Memorable

Souvenirs play an integral part in every travel experience. Tourists most likely return home with bags full of memorabilia from foreign places they visited. Thus, if you are planning to start a business, a gift shop is definitely an excellent investment! And when talking about promoting a gift shop business, why not try switching to creative souvenir packaging design ideas from dull paper packaging?

 

Packaging is an essential factor in making a product more appealing to customers and increasing their desire to get the item. Moreover, it can make a brand remarkable when planned and designed correctly.

 

How Can Creative Souvenir Packaging Attract Tourists?

The primary role of product packaging is to protect the item from any damage. But aside from this purpose, brands see packaging as a perfect element to market their business better. Here’s how you can attract tourists to your gift shop with creative souvenir packaging.

1. Meaningful Packaging Design

A picture is worth a thousand words, as they say. A product packaging must tell a story. The images and designs your customers see in your packaging must convey quality and provide information about the contents.

The designs must be relevant to your place or the products that your place has. Thus, printing famous tourist destinations would be something that foreign visitors would love as it will remind them of the place once they leave.

Here’s a perfect example of a creative souvenir packaging design in a gift shop located in France. The packaging is embellished with the image of Papal Palace, one of the popular places in the country.

 

If you are running a souvenir shop, you must never forget that any tourism merchandise must be packed in unique packaging or container. When considering the designs, it would also be excellent to prefer collectible ones. In that way, you can make your brand stand out from the others and entice customers to avail themselves of not just one product, but also the whole set of relevant items.

 

2. High-Quality Packaging Material

Again, the main purpose of packaging is to protect the product. How can it secure the item if it is made from substandard materials? Thus, the quality must come first.

Most of the common packaging used are plastic bottles, glass bottles, and rigid plastic containers. Though these work fine, there is a better option to consider. Packaging that is made of tin metal can ensure product safety all throughout the travel.

Souvenir packaging, especially on food souvenirs, must be lightweight, compact, and can withstand travel situations. It should also be airtight to prevent leakage or spoilage. Therefore, using tin metal in this packaging is a brilliant idea.

 

3. Right Placement of the Product

What would be the essence of your beautifully designed souvenir packaging if not appropriately displayed inside your shop? Your effort for printing those would be wasted. Remember to exhibit your promotional souvenir items in an appealing environment. The in-store atmosphere is also a factor to consider if you want customers to come into your place.

Furthermore, products must be sorted and organized base on types or categories. That would help to make your shop even more appealing for tourists. Placing them on designated store shelf display units would undoubtedly help to increase foot traffic to your place.

Custom acrylic shelves are one of the best ways to showcase your products and grab the attention of your customers. With its transparent feature, your brand’s name or logo can be easily positioned at any place. Consequently, acrylic wall shelves can provide higher visibility for your business.

 

If you’re planning to encourage more impulse purchases, then we can suggest cardboard countertop displays. They are one of the most effective marketing tools that can generate lasting impressions to targeted audiences. Furthermore, they also provide a perfect opportunity to roll out new products or specifically display special products to increase awareness.

 

4. The On-Pack Merchandise

Before designing a souvenir packaging, the product to be put inside must be considered first. Is the item big or small? Solid or liquid? Is it lightweight or heavy? Certainly, there are a lot of things to consider.

On top of that, identifying the item would also help decide which design to embellish on the souvenir packaging. This particular custom product packaging contains sweet delicacies, but it can be loaded with anything on it.

Here’s a list of souvenir merchandise ideas that you might love to consider for your business.

 

Looking for beautiful tin metal packaging ideas to improve your business? Here are some of the tin packaging designs we have created.

Design Number 1:

We naturally get hooked by attractive things. Knowing this, we have designed these adorable metal tin packaging ideas. They can come in different forms, shapes, and sizes. Totally attention-grabbing, they are perfect containers for chocolates, cookies, tea, cosmetics, jewelry, and a whole lot more. They can also be designed with your brand name or logo according to your promotional needs. Product code ODM-3496.

 

Design Number 2:

You might also love these cylindrical stainless steel flasks. These custom drink bottles are great for both cold and hot beverages. On top of that, they can also be a creative product packaging that will surely impress your customers. This product packaging idea can be great for wearable merchandise items such as collectible socks, promotional t-shirt, custom face bandana, and custom printed face masks. Product code ODM-3348.

 

Final Thoughts,

An effective souvenir packaging design communicates informative messages about the product and the brand as well. Moreover, the visual style of the designs used on the packaging can build emotional or nostalgic feelings among tourists.  Therefore, using images or texts, the personality of the souvenir item can be greatly enhanced with the use of appropriate visualization techniques.

 

How Can ODM Help Your Business?

Here’s another list of tin packaging ideas that you might love to consider.

 

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You’ll never run out of packaging ideas. See how metal packaging can drive your business towards success.

 

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