Sustainable Branding: 5 Benefits of Creative Metal Packaging to Brands

Here’s the thing: Consumers nowadays are increasingly interested in doing business with eco-friendly and sustainable brands. Thus, there’s a greater reason for you to gear up and be more innovative with your sustainable marketing plans. If you are currently running out of ideas, then you might be interested in the concept of metal packaging for your next marketing campaign.

 

The world metal packaging market is expected to grow at a CAGR of 3.04%, from US$115.424 billion in 2019 to US$165.105 billion in 2026. The growing population and the changing consumers’ preference towards packaged products affect the increased demands for such packaging. Moreover, the government support towards sustainable marketing adds up to these reasons.

 

5 Benefits of Creative Metal Packaging to Brands

Metal packaging can be made from aluminum, stainless steel, or tin metals. It is commonly used all across industries. Having said that, why do businesses keep on using this kind of packaging? What are the benefits you can get from adopting this concept? Listed below are the reasons to switch from non-sustainable to sustainable packaging concepts.

 

1. Provides Brand Differentiation

Using metal packaging on your products can give your brand a competitive edge. In addition, a bespoke packaging design can make your brand more marketable. The packaging’s detailed and intricate designs would attract customers as seeing mini versions of real things is rare for some people. Moreover, customizing containers with your signature colors and logo would help customers to identify your brand easily.

 

 

2. Durability is Guaranteed

In terms of durability, tin packaging is way sturdier when compared with another packaging. For instance, the paper will wear thin, and easily damaged when exposed to moisture. On the other hand, plastic material melts and becomes sticky as time goes on. Whilst, metal packaging is specifically designed to withstand everyday wear and tear. Coating it with paint or lining would further enhance its durability, and appearance as well.

 

3. Has a Versatile Feature

When you take a stroll in the mall or into a supermarket, you’ll probably notice a lot of customized tin packaging ideas. Brands including cosmetics, office supplies, healthcare, food, and beverage, are some of the industries that have a high demand for metal packaging. It is not just used to protect the items, but it also makes the product stand out from the competition.

 

Take a look at this product packaging by the Faber Castell brand. Who would not be intrigued with this one? It can be used as storage for stationeries including pens, pencils, etc. In addition, it can also serve storage. Thus, there is no denying that metal packaging can serve its purpose in all areas.

 

4. Attractive to Customers

To make the most out of ordinary metal packaging, most businesses try to modify it according to their customer’s tastes and trends. Instead of using it as a plain container, they prefer to design it with creative and unique designs to make it attractive. Aside from altering its original color, customizing its shape enhances the aesthetic appeal of the item.

 

5.  Creates Societal Impact

Using metal as product containers can not just create an impact on your branding, but on society as well. Government in almost all continents are supporting the use of sustainable materials. They know that the effects of single-use packaging will take their toll in the coming years when not controlled.

On top of that, being recyclable makes metal the ideal material in manufacturing product packaging. Aluminum and steel are some of the most recycled materials in the world. Unlike, plastics and papers that are designed for a single-use, metal can be used over and over again. It can be processed repeatedly to come up with a new product container.

Metal material also emits a low carbon footprint, thus it has fewer risks to people and to the planet. Taking part in reducing the toxins in the environment also helps in promoting a healthy society for the future generation.

In Conclusion,

Sustainable branding is more than just a trend. It is not just merely about providing new products to people, but it is more about being responsible to society and to the world as a whole.

If you want to adopt and use these metal packaging ideas for your next sustainable marketing campaign, you may send us an email today and quote the product code: ODM-3842. 

 

Contact ODM

ODM Group creates high-quality promotional products, gifts, and merchandise for global markets. Our strategy is to ensure we provide high-quality custom and personalized marketing products to our corporate clients.

Our product designers are responsible to curate custom promotional giveaways and brand packaging designs for our clients. Moreover, we design for manufacture and take products from concept to market.

If you want to start a business with us, do not hesitate to contact us. We would be glad to share the services and products we could offer to you.

See more metal packaging ideas here. Feel free to choose the best one that suits your brand.

 

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