Collectible Souvenir Spoon: How to Make Tourists Come Back for More?

France is still the most visited country in the world. The French culture, history, food, and landmarks make it one of the best go-to destinations for travelers. Having said that, we are also enchanted to visit this magnificent place. We made stopovers in every gift shop we passed along. One of the souvenir items that caught our attention is this collectible souvenir spoon.

 

This tourism merchandise is perfect to offer to souvenir collectors. Spoon with logo has been a popular tourist product for many years. And as the years passed, it started to evolve.

 

How to Make Tourists Come Back for More?

The souvenir spoon craze started in Europe in 1851, during the Crystal Palace Exhibition in London. During the event, a brisk trade in the production of souvenir spoons was developed. Travelers who visited various cities purchased collectible souvenir spoons to remind them of their visit.

Since souvenir spoons are easy to find everywhere nowadays, how can gift shop owners sell this item to customers? Here are a few tips that they might consider.

1. Embellish the souvenir with various designs.

This particular spoon that we saw in a souvenir shop comes in a single design- the Avignon Coat of Arms. We can’t deny that the item is very eye-catching because of the superior design embellished on top of the handle.

Though intricately designed, this spoon can pique tourists’ interests better if designed with various tourist destinations in the country. Making these souvenir spoons a collectible series will possibly target item and souvenir collectors. Moreover, custom branded souvenirs will help drive repeat or multiple purchases as it will encourage customers to get all the available designs to complete their collection.

 

2. Place the souvenirs on a display rack.

Organized and appealing visual displays can help invite customers to your doorstep. Using the right display fixtures will definitely showcase what you got in your store.

 

Tourists would notice the spoon souvenir more when displayed on a specific display rack. As you can see in the picture, spoons were only piled in a glass tray. Thus, customers have to dig in the tray to check the items.

Creating designated POS displays for souvenir items would be the best solution to make it easier for both customers and store owners. Creative product displays can keep the items organized and give customers easy access to the product. Moreover, they will make the product stand out, and the display ideas can provide more space for branding.

Custom acrylic shelves can help you showcase your products better and grab the attention of your customers. With its transparent feature, your brand’s logo can be easily printed on it. Moreover, acrylic wall shelves can provide higher visibility for your products. Aside from acrylic, a wooden product display is also ideal if you want to add a classic touch to your shop.

 

3. Be creative with the packaging.

The combination of the clear and red color of the packaging makes the collectible souvenir spoon a perfect gift. Since the product packaging has a transparent cover, tourists can easily see the product inside.

Furthermore, printing additional product details on the packaging would help make customers interested in the souvenir item. Aside from the product details, a place history or map will be a great idea to include in the packaging. It would not just add character to the overall appearance of the item but also be a useful item for travelers who are not familiar with the place.

Also, brands may include their logo or name on the packaging or on the souvenir itself. It will always remind them of the shop where they purchase the memorabilia.

Holographic packaging is undoubtedly one of the most innovative packaging solutions ever achieved. The production of this kind of custom product packaging has brought a real buzz to the market. With its aesthetic features and sustainable promises, this product packaging idea will definitely bring your souvenir packaging to the next level.

 

Here’s another perfect example of a creative souvenir packaging design we found in the gift shop. The packaging is embellished with the image of Papal Palace, one of the famous places in the country.

 

Wrapping This Up…

The tourism industry is gradually starting to recover. Obviously, it is one of the most affected industries during the surge of the Covid-19 pandemic. And as people begin to revisit places, it is an excellent opportunity for souvenir shop owners to operate again. Thus, they need to think of a better way to promote their business and make customers come back to their place.

 

Contact ODM

Are you looking for a team to produce your POS display units or your brand packaging design? We at the ODM Group can help you out!

The ODM Group is a Promotional Products Marketing Agency founded in 2003. Since then, we have kept on manufacturing marketing tools for our local and international clients. Some of the services we offers are customizing promotional giveaways, designing gift with purchase ideas, and manufacturing collectible items.

Do not hesitate to reach out if you want to learn how we can help you with your promotional needs. Our team is here to help your business blast off through our creative ideas, innovation, and sheer determination. Contact us today!

 

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Add these souvenir ideas to your list and find out how you can entice travelers using them.

 

How can custom souvenir products help you expand your brand recognition? Find the answer here.