5 Tips In Designing Perfume Luxury Bottle Packaging With Paco Rabanne

Product packaging design plays a vital role in creating desire and anticipation among target audiences. This is why investing in luxury packaging can be extremely helpful for brands in reinforcing their branding and building loyalty. To cite an exceptional example, we will feature today Paco Rabanne‘s Invictus collector’s edition cups. What are the tips we could get from the product line’s luxury bottle packaging? Let’s find out through this case study!

 

Recently, we have spotted this bespoke retail display from Paco Rabanne, a renowned Spanish fashion and perfume creator. Standing from afar, the display is noticeably organized and well-merchandised. And as we approach closer, we could not help but admire the promotional branded merchandise that this display holds.

The gleaming packaging and the eye-catching trophy cup have certainly got us hooked instantaneously!

 

Invictus Collector’s Edition by Paco Rabanne

Invictus Silver Cup:

In collaboration with Paco Rabanne, Puig has launched this limited flacon of Invictus named Invictus Silver Cup Collector’s Edition back in 2014. Cédric Ragot designed the silver cup-shaped bottle, and in the new version, it is decorated with a unique silver scheme. This Collector’s Edition by Paco Rabanne is a Woody Aquatic fragrance for men.

 

Invictus Victory Cup:

Invictus Victory by Paco Rabanne is an Amber fragrance for men. This new fragrance was launched in 2021 and came with black luxury bottle packaging.

 

How to Design A Luxury Bottle Packaging?

1. Prime Before You Design

Proper preparation prevents poor performance. Therefore, it is crucial to prime before you design. If you like to come up with a bespoke packaging design for your brand, there are certain things you need to clarify. These factors will include your target audiences, integrating your brand personality, selling your products, and creating a mood board that will help you throughout the design process.

In the process of designing complex custom promotional products, our in-house design team uses CMF Design. CMF stands for Color, Material, and Finish which is is communicated through the use of rendering and descriptive language. Furthermore, this process requires precise communication so that mistakes and misinterpretations will not happen.

 

2. Let Packaging Trends Inspire You

If you need a little inspiration for your premium packaging design, there’s no better place to start than looking at the latest packaging trends in the market. Once you know what’s currently trending, you can create packaging that caters to what’s relevant to your customers right now, which can connect to them in the right way.

In this blog, we have listed some of the remarkable custom perfume packaging ideas that definitely dominated the trends in the past year. Check out how these packaging concepts stood out in the market!

 

3. Go Against the Norm

Customize your product packaging all the way you want! You can ditch the standard bottle packaging design and go for a more out-of-the-box idea. Do not be afraid to go against the norm and explore suitable packaging concepts that can exquisitely present your brand to your customers.

Here’s the most prominent reason we found why Paco Rabanne’s Invictus luxury bottle packaging is sensational for other brands. This collector’s edition comes with a distinctive trophy cup shape that is certainly incomparable. Who would have thought that this packaging concept is possible for fragrance brands, right?

 

 

It is also notable how the luxury bottle packaging for this collection comes in different colors but with the same design. This just shows how brands and manufacturers can maximize the same mold for their product and packaging concepts whilst creating an elevating effect by simply changing colors.

 

4. Think Beyond the Box

When designing your custom product packaging, you might also consider adding more value to it. Think beyond the box. Do you want your brand packaging to just end up on bins? Or would you love to offer a product packaging that will still be valuable for your customers even after consuming what’s inside it?

What we love about the Invictus luxury bottle packaging is how it serves more than mere packaging. Customers will surely love to add this to their accent pieces at home or decorative accessories in their office with its premium and well-crafted design.

 

5. Find the Right Designer for Your Packaging

Designing a product packaging is not an easy task. This is why it is vital to get help from creative individuals who understand the ins and outs of the industry. Finding the right designer can maximize efforts and guarantee that the custom-designed packaging is tailored according to your branding and promotional needs.

If you require ongoing design work, our in-house design team Mindsparkz could be your best option. You can escape all the hassles of regular consultations with a designer retainer service that builds on long-term association.

 

 

Trophy-shaped custom branded merchandise is undoubtedly perfect for grabbing the attention of your target audiences. With its symbolic design that is associated with winning and being on the top, this can certainly make any promotion successful.

We recently featured this unique branded gift idea that comes with a trophy-shaped design. This promotional ceramic mug is excellent for celebrating accomplishments and milestones in your client’s or employees’ life or career. You can learn more about this branded gift idea by tapping the image below.

 

Bringing It All Together,

Indeed, Paco Rabanne has set the bar higher for other fragrance brands with its luxury bottle packaging. Our team loves how the brand has come up with a bizarre packaging concept that will surely hook its customers. On top of that, we also admire how it exhibited creative branding that makes excellent inspiration for other labels in the industry.

So, were you inspired by this luxury bottle packaging idea? If you need help with brand packaging design, do not hesitate to get in touch with our team. The ODM team has extensive experience in sourcing and manufacturing promotional products and product packaging. We have also a team of expert designers who can help you come up with high-quality and effective designs. Contact us today!

 

More from Paco Rabanne:

How does this LED promotional display from Paco Rabanne managed to maintain customers’ attention? Read on to see how Rabanne uses LED to take their display to the next level.

 

Certainly, Paco Rabanne has never failed in developing luxurious packaging designs for its fragrance line. Here’s a closer look at the brand’s prestige packaging for its fragrance gift box set.

 

Custom belts are unique products that are not frequently offered as promotional gifts. Take a look at how the brand has made it more valuable with its limited-time offer.

 

Product launches usually involve a lot of hype and PR effort to arouse consumer attention. How can you make one successful? The launched of this new line of fragrances from Paco Rabanne, namely Black XS L’Exes offers choices of promotional gifts with purchase. Check it out!

 

Another Dose of Perfume Advertising Ideas to Enrich Your Next Campaign: