The alcoholic beverage industry is quite saturated, that is why it is crucial to offer something different to your customers to stand out. We personally love this gin and tonic tasting set by Fever Tree as it is not only unique but it also gives customers a chance to taste all of their mixer variants. And all the items needed to concoct their own drinks are neatly packed in a custom branded gift box.

4 Marketing Lessons We Learned from this Custom Branded Gift Box

4 Marketing Lessons We Learned from this Custom Branded Gift Box

What’s In their Custom Branded Gift Box?

The promotional set contains 4 tonic variants: Fever-Tree Indian Tonic Water, Elderflower Tonic, Sicilian Lemon Tonic, Mediterranean Tonic; and four mini gin bottles from different brands such as Sipsmith, Martin Miller’s, Beefeater, and Bombay Sapphire.

With this, customers can mix their own gin-and-tonic drinks at the comfort of their home. Moreover, putting all these products together allow them to make more informed buying decisions. As they mix and compare products, they will gradually see which drinks taste better together. This way, they’ll know which products to buy the next time they go shopping.


What We Learned from This Custom Branded Gift Box

Match Your Design to Your Brand Image: When it comes to marketing drinks, the packaging gives the customers a glimpse of what they should expect from the brand. The packaging has a cut out window that highlights the products inside, making it an effective drinks packaging design.

They also kept it simple with their logo set against gold background, highlighting their brand name. For the handle, they opted for a strong fiber string, so that the packaging is still grounded in their mission to use naturally-sourced ingredients.

Fever-Tree’s current packaging looks similar to their previous one, in terms of color, style, and design:

Make it Enticing to Customers: Some people make the mistake of buying tonic and gin only to find out they don’t taste good together. Not only is it a waste of money, but this experience could also push the customer away from that particular brand. But Fever Tree’s G&T taste set is a great offer because customers get to try their tonic and gin in small amounts. Including other gin brands in the pack is also a wise move because this allows customers to experiment and see how Fever-Tree’s tonic blend with other Gin.

Make it Gift Ready: This promotional gift set saves customers time checking out multiple aisles to get what they need. Moreover, they are gift-ready, so it presents customers a promotional pack that they can gift their co-workers, friends, and family.

Influence their Buying Behavior: Once customers tasted the products, it will be easier for them to choose what variant is worth their money. Moreover, if they liked all the flavors, the brand will get massive sales bump. It’s a win-win for the brand and the shoppers.


Indeed, Fever-Tree’s custom branded gift box is a massive hit for Gin and Tonic fans. The use of a tasting selection also helped create a positive drinking experience among customers.


So, What to Include in Your Own Custom Branded Gift Box ?

We do feel that the pack is not complete without some bar promotion accessories such as:

  • Promotional Bar Jigger– Small and useful, custom jiggers are an excellent on pack merchandise as it ensures right mixer-to-gin ratio. In addition, Logo and brand name can be laser-engraved on the shiny metallic surface for long-lasting brand visibility.
  • Shot Glass: This is another bar accessory that makes a remarkable freebie. This can be made out of glass, metal, or plastic. Brands can also get creative with these items as they can create custom shapes to make it more appealing. Here’s a customized folding shot glass perfect for bars, restaurants, and house parties:

How about drinking glasses in different shapes and colors?  Get your logo and brand name etched on these glasses for maximum visibility.


  • Custom Silicone Ice Trays: Complete the gift set with an ice tray. It goes well with the product on offer. Also, it shows you want your customers to enjoy an ice cold drink after a long tiring day.


Contact ODM

If you need help designing and manufacturing your own custom branded gift box, contact The ODM Group today. Together with our in-house design team, Mindsparkz, we’ll create you the best possible brand packaging your company needs.

If you’re looking for more alcoholic packaging ideas, do click through the blog links below:


Packaging Design Ideas for Marketing Drinks:

One of the best chanpagne packaging we’ve seen thus far. Bollinger’s gift box is trendy and fun to look at.


Penfolds kept it simple and rustic with their wooden box packaging. The durable material keeps the bottle safe. Moreover, it makes it gift-ready:


Unique and truly eye-catching, these Russian nesting dolls are a fantastic packaging option. Because the packaging is unique, those who are not familiar with the brand will be curious to know if the champagne tastes as good as the packaging looks!