Seedlip has a new surprise for drink lovers: a free branded promotional bar jigger! To get the custom jigger, customers must purchase their Spice 94 promotional gift set that consists of a bottle of Seedlip Spice 94, a free bottle of Fever Tree Tonic Water, and a stainless custom jigger.

Promotional Bar Jigger

Promotional Bar Jigger

We certainly love the design of the promotional cocktail jigger as the shiny bronze finish makes it look more high-end. The logo is custom-engraved, which ensures that the branding won’t wash off even after repeated use. Moreover, engraved logos lend a sophisticated and high-quality feel to the stainless jigger.

Promotional Bar Jigger

Promotional Bar Jigger

 

Why this GWP works? The on-pack stainless steel jigger targets people who love cocktail drinks, bartenders, and even ordinary people who are looking for new drinks to try. The gift will be certainly of use to bartenders and liquor enthusiasts. As this will be used for mixing drinks during parties, the brand will be sure to gain exposure.

This proves that bar jiggers are more than just a bar tool. They are also a simple, yet effective way to get your brand out there! If you are worried that jiggers look flat and boring, worry not! As with all promotional products, they can be custom designed to suit your company, your campaign, and of course, the preference of your clientele. So, here are ways you can spice up your promotional bar jiggers.

 

Designing a Promotional Bar Jigger for Brand Campaign

In terms of design and production, bar jiggers are an excellent bar promotion idea. They can be given away separately or included in a drinks promotional pack. So, if you are looking to use a cocktail jigger in your next drink promotions, here are some quick tips to help you prepare the best promotional bar jigger for your brand.

  • Select the Type of Jigger that Suits Your Market: Which style and size suit your customers’ needs best? Single jigger has one bowl to pour the liquor in while double jigger features two bowls on either side and is commonly used in bars. Some jiggers have shallower bowls while others, like the Japanese jigger, have narrower and deeper bowls. Perhaps you want to include a jigger with a handle for ease of use? This is important because it allows you to see and plan out how your branding will go into your promotional gift.

 

  • Consider the Printing Technique: Laser engraving is the best branding method for branding as most jiggers are made of stainless steel. This ensures the longevity of your printed logo and the effectiveness of your promotional product. Is it possible to use silk screen printing? Yes, however, the printed design might not be as long-lasting. You want to make the most out of your promotional product, so make sure that your logo will stick!

 

  • Choose a Theme for a Cohesive Design: If you are offering the jigger as a gift with purchase, it is ideal to match your jiggers with the design of your main selling product to make a remarkable impact on customers. For instance, using your brand colors for a more uniform look. If you’re going for a jigger set, complete all the sizes for a high-quality premium custom gift set. The finish is also an important factor in the overall look of your product. Stainless steel can come in various shades and finish such as satin, matte, bronze, rose gold, and silver. So, to understand more about your design options, speak with our in-house designers at Mindsparkz.

 

  • Add Value to your Product with Meaningful Packaging: Like what Seedlip did, use the jigger as an on-pack offer along with other bar tools. Gift-ready promotional products certainly add value to your main selling merchandise. This is because it saves shoppers money and time. They do not have to make a trip down multiple aisles in the supermarket to get what they need.

 

What Can We Learn from Seedlip’s Gift Set with Promotional Bar Jigger?

  • Make Your Message Clear: “What to Drink When You’re Not Drinking” and “Distilled Non-Alcoholic Spirits” target people who do not drink alcoholic beverages. They are very clear with their goal here. Besides, the packaging is informative and engaging, allowing shoppers who are not familiar with their brand to form wise buying decisions.
  • Add Excitement to Your On Pack Promotions: For customers, nothing is more exciting than getting a high-quality freebie. With so many brands competing for shoppers’ attention,  it’s really easy to be forgotten. So what better way to make customers notice them than giving out on pack promo gifts? Most of the time, shoppers would choose brands that have more to offer.
  • Make the Packaging More Eye-Catching: While the simple and straightforward packaging worked for Seedlip, you may want to make yours more impactful. If you’re just starting up, you need to get your clients’ and customers’ attention from the get-go. A drinks packaging design that is not only beautiful but meaningful will help differentiate your brand from the rest. Why not get inspiration from The Macallan? The choice of materials, color, and finish- all contributed to a high-end classy look that’s perfect for their target demographics.

 

Our Takeaways…

Using promotional merchandise that relates to your product is a surefire way to pull in customers. The excitement that comes with receiving free items certainly influences their buying decisions. Moreover, meaningful and attractive packaging designs convey your brand message effectively, driving impulse purchase and retention.

If you’re thinking of what to do with your leftover marketing budget, why not put together a gift set that consists of essential bar tools such as jiggers, promotional cocktail shaker, and glassware gift sets such as this original promotional product idea:

How ODM Can Help?

Should you need help marketing drinks contact our team today. We have years of experience in designing, sourcing, and manufacturing of promotional goods for companies. We can help create the best promotional bar jigger for your business. You may also check out our blog for a wide selection of promotional product options.

 

Bar Promotional Products to Kickstart Your Brand Campaign

Would custom barware allow you to gain new leads and retain old customers? If so, here are the reasons to have them customized for your next project:

 

Are you looking for a corporate gift that your VIP clients would love? How about this wine gift set with cork packaging box?

 

Most alcoholic drink sales happen in bars. So take advantage of the visibility bar tools can offer for your brand.

 

Light up your brand with a LED coaster. Perfect for promoting your brand at dimly-lit bars and restaurants.

 

Aside from jiggers, uniquely-designed glasses will surely captivate your customers. What’s more, glasses are flexible so you can use them as on pack gifts:

 

Great example of a gift set that promises customers enhanced drinking experience through their marketing gifts. Pack includes drinking glasses , shaker, and a bottle of Edinburgh Gin.

Frequently Asked Questions (FAQ):

What are the types of Jigger?

Custom Barware- Custom Jigger

Bar jiggers come in various sizes and styles. Single jigger, also known as the shot glass, is the most popular measuring tool for alcohol. The double jigger, as the name suggests, has two bowls on each side. One of the sides is normally slightly bigger than the other. OXO Double Jigger is a popular one because the cups have gradations to ensure exact measurements of alcohol.

What are my design options when it comes to customizing my jiggers?

Custom Jiggers

Since jiggers are made from stainless steel, you can have your cocktail jiggers made in various colors and finishes. Engraving your logo is also a clever idea to get your brand in front of your customers' eyes. Another way to customize your jigger is to offer them as a set rather than a single gift with purchase to increase the value of your promotional gift. Collectors and connoisseurs appreciate an excellent gift set that they can brag to their friends. Since there are many types of jiggers, a set of different size cups is a great idea.

What other bar tools can I use to promote my brand?

Aside from promotional jiggers, inexpensive yet cost-effective bar tools include stirrers, shakers, drinking cups, beer flights, and coasters. These items are simple, yet very sturdy so they ensure that your branding stays long enough with your clients to really drive your message home.