Gordon’s is now offering a Pink Gin And Two Glassware Gift Set for their customers.  The custom glass cup is printed with its logo and the text, ‘…Shall We?’. It seems that brand is going for a bold and suggestive brand image as it encourages people to buy their drinks.

Glassware Gift Set

Glassware Gift Set

 

The liquor packaging design  is remarkable and informative as the back part explains in detail how to use the marketing gift set. This will certainly stimulate positive purchasing decisions. Customers can totally better visualize the possible uses of this promotional product!

Glassware Gift Set

Glassware Gift Set

Why The Glassware Gift Set Is Ideal Marketing Solution For Consumers?

  • High Utility – These wine glasses are great for social functions. The glassware gift set is a perfect promotional gift set especially for wine enthusiasts or avid drinkers. Consumers will appreciate this item that has high utility value which shows the brand thought process in the selection of a promotional product. Hence, the more the item is used in a customer’s daily life, the more valued the product will be. However, if brands are low on budget, they can consider a simple product like a promotional glass cup.
  • Customizable – Brands that customize their products are able to outshine their competitors. This is because they have a higher advantage in capturing consumer’s attention. Being different in design and packaging also showcases the brand’s creativity level. Thus, it is able to increase brand visibility and exposure to the public.
  • Increase in Sales – By offering an additional product to the main selling product, it creates a higher perceived value. This can entice greater sales as customers are more tempted to purchase. Hence, brands should put more emphasis on adding complimentary gift with purchase if they want to expand their customer base.

 

Suggestions to Further Enhance this Srategy

  • Pop-out exterior designs on the drinking glasses – Seen on Bar Promotion Ideas, brands can make drinking more memorable by designing pop-out shapes or unique design in the drinking glasses. It is indeed different and unusual which will definitely catch eyes!

Overall, offering promotional gift sets to consumers is one way to get your business pumping. At ODM, we have vast experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units. We can also provide you with design services as our dedicated team of product designers at Mindsparkz will certainly help you with product brainstorming session. Feel free to send us an inquiry today!

 

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