Gordon’s is now offering a Pink Gin And Two Glassware Gift Set for their customers. The custom glass cup is printed with its logo and the text, ‘…Shall We?’. It seems that brand is going for a bold and suggestive brand image as it encourages people to buy their drinks.
The liquor packaging design is remarkable and informative as the back part explains in detail how to use the marketing gift set. This will certainly stimulate positive purchasing decisions. Customers can totally better visualize the possible uses of this promotional product!
Why The Glassware Gift Set Is Ideal Marketing Solution For Consumers?
- High Utility – These wine glasses are great for social functions. The glassware gift set is a perfect promotional gift set especially for wine enthusiasts or avid drinkers. Consumers will appreciate this item that has high utility value which shows the brand thought process in the selection of a promotional product. Hence, the more the item is used in a customer’s daily life, the more valued the product will be. However, if brands are low on budget, they can consider a simple product like a promotional glass cup.
- Customizable – Brands that customize their products are able to outshine their competitors. This is because they have a higher advantage in capturing consumer’s attention. Being different in design and packaging also showcases the brand’s creativity level. Thus, it is able to increase brand visibility and exposure to the public.
- Increase in Sales – By offering an additional product to the main selling product, it creates a higher perceived value. This can entice greater sales as customers are more tempted to purchase. Hence, brands should put more emphasis on adding complimentary gift with purchase if they want to expand their customer base.
Suggestions to Further Enhance this Srategy
- Pop-out exterior designs on the drinking glasses – Seen on Bar Promotion Ideas, brands can make drinking more memorable by designing pop-out shapes or unique design in the drinking glasses. It is indeed different and unusual which will definitely catch eyes!
Overall, offering promotional gift sets to consumers is one way to get your business pumping.
Contact Us at ODM
At ODM, we have vast experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units. We can also provide you with design services as our dedicated team of product designers at Mindsparkz will certainly help you with product brainstorming session. Feel free to send us an inquiry today!
Creative Designs For Promotional Glassware:
Similarly, Fentimans Case Study: Custom Logo Glassware As On-Pack Gift:
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Frequently Asked Questions
What is a gift with purchase?
A Gift With Purchase (GWP) is a great tool for driving customers back into your store, engaging those customers, and creating higher and more sales. They’re also great for your customer, because she gets more wonderful products for her money.
What are the benefits of using promotional items?
Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people's attention and help draw in potential customers over time.
Do Promotional Items really work?
The majority of people who receive promotional products are more likely to have a favorable impression of the company that gave it to them. Thus, it helps boost brand awareness of the company