What Made Ron Rumbero Rum Glasses Gift Set An Irresistible Deal?

Every liquor brand is clamouring to get shoppers’ attention through its product packaging and promotional gifts. Just like Ron Rumbero’s rum glasses gift set that our team couldn’t pass by! So, let’s check out why it’s an irresistible deal for shoppers!

Cuban rum is known for its unique process of aging as well as its distinct taste due to the ingredients raised in the Cuban land itself. The rum from Cuba is aged for 2 years in a cask before it will mandatorily undergo another aging process. After that, it can still be aged for a third time depending on the brand.

The Ron Rumbero Cuban rum is aged for 7 years and this is visible from the packaging that fits its maturity. Aside from this refined promise of a mature taste, the brand included rum glasses in its promotion, not just incentivising the consumers but also opening up for prospective clients their regulars can share their drinks with.

What Made Ron Rumbero Rum Glasses Gift Set an Irresistible Deal?

1. Gift Sets

It’s common for brands to use complementary gifts to their products like the glass to a drink brand. Ron Rumbero, however, took the extra step and added another branded glass to form the rum glasses gift set.

A promotional gift alone sets the brand apart from its contemporaries in the minds of consumers. Since gift sets contain more than one branded item, this brand elevation is doubled which makes the rum brand even more irresistible.

This is even more reinforced by the thickness of the glass we can see from the packaging windows. It means the rum glasses gift set is high quality and durable.

If you’re thinking of pairing your liquor brand with a branded glass for your next promotion, it would also bode well if you’re familiar with the issues you might face with it. Thus, we compiled the list for you!

2. Vintage Visual

Most liquor brands aim for elegance and a vintage look in their branding especially since liquor is aged through casks. That’s why it’s pretty normal to see any variation of the colours brown and red.

This works just as effectively as seen in the rum glasses gift set. The colour matches the 7 years of maturity of the product and gives the general impression that people can experience all of its seven years from the packaging to the drink.

3. Teasing Packaging

As we can see from the liquor packaging of the brand, it has windows that allow people a peek at its contents. The labelled part of the rum bottle and the two secured branded rum glasses.

This is very effective as a way of teasing shoppers that the giveaway items are just within their reach. It also creates a sense of urgency that it might not be there the next time they go to the store.

4. Free Gift with Purchase

When people the word “free,” they automatically look at the brand with renewed or increased interest.

This is especially true in bands they’re not familiar with since they might be on the fence in trying the product they might not like in the end, if it comes with a fully functional promotional item they’re familiar with, it’s easy to forego initial doubt. After all, they can still have the item even though they don’t end up liking the product.

In this case, the established brand of Cuban rum offering the rum glasses helped strengthen their brand as a liquor choice for consumers. It does not only invite new customers, but it also helps retain the regular ones.

More gift sets from other drink brands to get you started:

Another rum brand, Malibu Rum’s promotion features a unique but equally functional gift with purchase in the form of tin mugs! Check out more details in the blog below:

Alcohol enthusiasts wouldn’t say no to this charming packaging of Diplomatico Rum! Additionally, it features two rock glasses as an on-pack gift for consumers to share their drinks!

Jägermeister didn’t shy away from incentivising their consumers and being more appealing than their competitors in this read-to-gift packaging with 3 miniature metal shot glasses as GWP merchandise. See more here:

In place of teasing consumers with windows in product packaging, the Piper-Heidsieck champagne flute set is packed in thermoformed handbag fit to the bottle and the glasses consumers can get. Who wouldn’t get intrigued?

The Famous Grouse offered its consumers two branded glasses as a gift with purchase. It comes in elegantly designed packaging made from corrugated cardboard! Check out all the details here:

Planning for your next promotion? You can get more inspiration and merchandise ideas from our works with some of the renowned brands in the drinks industry. Just tap the image below:

Essentially,

The liquor brand didn’t just offer its consumers a promotional gift they can use. The brand offered a gift set people can possibly share with others and potentially new consumers of the brand all the while enjoying the drink themselves.

In addition to that, Ron Rumbero packed the rum glasses gift set in a teasing and regal manner, making it an extremely enticing choice to purchase in retail stores.

What Is ODM’s Role?

The ODM Group is a promotional product development company. We’re established in 2003 and since then, we’re always in the lookout for novel and effective ideas in the industry. Our creative team, Mindsparkz, are expert in the customisation of promotional displays and branded merchandise according to your brand’s marketing needs.

Some of the services we can offer you are designing promotional items and branded displays in trade shows and corporate gatherings, manufacturing promotional merchandise for gift with purchase or on-pack promotions as well as providing eco-friendly packaging and sustainable marketing solutions. Just contact us today!

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