19 Crimes Custom Logo Mugs: Which Drinkware Is Perfect For You?

Drinkware, like wearable merchandise, are promotional products that transcend market brackets, brands and industries. Our team saw a 19 Crimes wine gift set containing two custom logo mugs that are perfect for the brand.

For that reason, we’re tackling why it’s the perfect choice for 19 Crimes and how could you decide what drinkware is the right one for your promotion. Let’s get started!

Custom Logo Mugs of 19 Crimes

19 Crimes is an Australian brand of wine launched in 2012 and immediately gained fame throughout the world. Its brand name is based on the 19 crimes in Britain punishable by “transportation” to Australia during the 1700s. Each wine bottle has a story that consumers can scan into their phones and watch the mugshots animate to tell the story of their felonies as well as how they lived through them.

In this promotion, the brand made sure the stories will be shared by offering consumers a liquor gift set containing two custom logo mugs. Like everything in this wine brand, these tin mugs also have a story tell. During transportation, the exiles wear numbered tin tickets on their necks.

How To Know Which Promotional Drinkware Is Perfect For Your Brand?

1. Consider Your Brand

In 19 Crimes’ case, the custom logo mugs are perfect because they’re relevant to the story and the brand the business is aiming to form with its consumers. It is made from tin, the same tin the exiles wore and are mugs, the most common drinkware among others which is probably the only one available to prisoners at that time.

So, in the plethora of drinkware available for you to choose from, you must consider your brand before picking one. Will it form a cohesive message to your market and further your branding? Will it help make you different from your competitors?

2. Mind Your Product

Most drinks have a specific glass that works best for them. If you’re aiming for your market to like your product and experience the nuances of your liquor, you would be best to choose the drinkware specifically made for your product.

For example, a wine glass enables people to experience the wine differently than any other drinkware. It provides them with the promised aroma and tasting notes of the drink and results in a more memorable experience.

3. Know Your Market

Another great deciding factor of your drinkware is your target market. Generally, everyday people would appreciate a common mug they can use anytime and anywhere like 19 Crimes’ custom logo mugs. On the other hand, the more knowledgeable alcohol connoisseurs will prefer a wine glass with a wine bottle.

It can also tell you what material you should use for your own promotional merchandise. If your brand is catering to an eco-conscious market, you must use sustainable materials like wood or any other alternatives such as moulded pulp.

4. Check for Customisability

Custom logo mugs like what 19 Crimes offered are practical. People can use them in their daily lives. Hence, ensuring these mugs are customised with the brand’s name or logo is a must in order to build a brand presence in its target market.

When deciding the drinkware you will use in your next promotion, you must check how customisable it is. If it can clearly show your brand and business to your consumers as well as how it can be customised.

Fortunately for you, ODM has a wide array of drinkware, especially mugs, you can choose from. We compiled some of them in this blog together with reasons why it’s beneficial promotional merchandise for your brand. Read more here:

Check out how custom logo mugs are utilised across industries and brands:

Carrefour, a coffee brand, enticed its consumers with an on-pack custom logo mug for their classic 3-in-1 product range. Find more about the irresistible coffee promotion here:

PepsiCo, one of the giant companies in the beverage industry, kept a sparkle in its marketing strategy by including a custom logo mug with a tight lid so people can drink their soda without worrying about accidental spills.

Promotional mugs are not just for drink brands, they’re also great as souvenir products! From the design to the colour and packaging, these custom mugs will certainly make travellers excited to visit again!

The iconic liquor brand, Malibu Rum, gave away branded tin mugs to its market with every purchase of their Malibu watermelon 70 cl. Get inspiration here:

Reyka, a vodka brand made from the pure glacial spring water of Iceland, invites its market for a taste of adventure in its custom logo mug with a carabiner clip handle!

In this promotion, Cheese Coffee offered its customers stainless steel custom thermal mugs with transparent lids. Check out how the brand appealed to its market here:

The drinks industry is competitive and requires brands to always be innovative. Find inspiration and ideas from our work with some of the respected brands in the industry. Tap the image below!

Ultimately,

19 Crimes took into consideration their brand, their story and their market in their custom logo mugs. They effectively opened opportunities for their own market to be ambassadors of the brand by putting two mugs on the gift set. Hence, people will inevitably share the drink and along with it, the brand.

The ODM Group can work with you to achieve the same impact and further your branding through customised promotional merchandise. Our decades of experience in the industry made our creative team, Mindsparkz, experts in the customisation of branded mugs, promotional t-shirts, custom socks and more!

ODM is also dedicated to providing quality work and turning your promotional product ideas to life. Contact us today to get more info!

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