What to Remember for An Effective Branded Cocktail Gift Set?

Gift with purchase never fails to capture people’s attention and influence spending decisions because shoppers get more than what they pay for. In the drinks market, it’s common to receive branded glasses as GWP merchandise. Tanqueray, however, gave their consumers more in their branded cocktail gift set. Why is that a hit and how your next gift set will be too? Then, read further!

Tanqueray is a gin brand from the UK with almost 200 years of experience in the industry. It is best known for its dry gin and its fame in the United States.

However, our team spotted this interesting branded cocktail gift set from the brand in its home country’s supermarket. The green elegant packaging with gold and branded merchandise is hard not to catch in a retail shelf!

What Should You Remember for An Effective Branded Gift Set?

1. Consider your product.

Tanqueray’s branded cocktail gift set is effective because the brand took into account its main product. Since it’s a gin, and it can be enjoyed in a variety of ways through cocktails, they leveraged complementary gifts for a home bar.

Complementary gifts are highly appreciated by consumers because these are usually materials they will need to buy on their own, in order to better enjoy the product. By taking that trouble off their shoulders, the brand forges a more trustworthy image on them.

2. Mind your product packaging.

Though shelf talkers are dubbed as silent salespeople, product packaging can also qualify as one since they’re the first point of contact for customers to a brand.

It also tells consumers what the product is all about and what type of brand they’re looking at.

Creative product packaging also communicates branding and urges people to impulse buy. In this case, the brand clearly teased shoppers about what they will get if their purchase and designed the packaging according to their brand colour.

3. Choose your materials well.

In this promotion, the gin brand used metal for its branded cocktail gift set which ensures it is durable and useful for a long time. At the same time, it is safe to use for drinks.

It is, however, not the only available material that brands can use. There’s also a more sustainable option of using wood and other alternatives.

It is important to note that each material comes with its own advantages, which your brand must thoroughly check beforehand for more cohesive branding.

4. Customise your promotional gifts.

Tanqueray’s cocktail shakers and jiggers are customised with the brand’s name. It is extremely beneficial for businesses because it keeps the brand present whenever the market uses promotional giveaways. This regular presence makes it easy for people to recall the brand when they have to.

There are various decoration methods you can use for your promotional products such as embossing, laser engraving and full-colour digital.

Do you know about World Cocktail Day?

On this special event, people typically gather to enjoy their favourite cocktails, learn about new recipes and techniques, and celebrate the social and cultural significance of cocktails.

Bartenders and mixologists often showcase their skills and create special drinks for the occasion, while cocktail enthusiasts may organize parties or attend events at bars and restaurants.

By tapping into the excitement and buzz surrounding this day, you can increase brand awareness and engagement, drive sales, and build relationships with your audience. Let us help you through this blog:

More from Tanqueray:

Offering a charming Copa de Ginebra, this custom gift set from Tanqueray certainly captured the attention of customers in-store. But on top of the gift with purchase, the well-branded product packaging also caught our eye.

The gin brand never fails to entice its target audience with its drinks packaging, no matter what time of the year. Check out how this promotional gift set stood out on the retail shelves and the factors to consider to create successful drinks packaging in this blog:

Atomisers are useful tools to add a subtle touch of flavour or aroma to drinks or create unique and innovative cocktails. Take a look at how Diageo boost sales for its key gin brands like Tanqueray by offering mini bottle atomisers.

What’s a better way of ensuring your customers would have a taste of your range of flavours than candy-like promo? Tanqueray doubled this with welcoming display consumers can easily engage with.

Check out more branded gift sets from other liquor brands here:

In this promotion, the famous whiskey brand offered jiggers, bar spoons and a branded drinking glass to their consumers in a gift set. Read more details here:

On the other hand, Edinburgh‘s branded cocktail gift set contains a jigger, a shaker and two branded glasses for a drink people can concoct in their homes and share with their loved ones!

Rum and Que is not just known for their BBQ rubs and sauces, the brand also offers rum! So, it’s no wonder they came up with a complete promotional gift set for food and drinks at get-togethers!

In this promotion, the liquor drinks featured in the store come with a soda brand and a printed glass as a gift set packed in ready-gift packaging. Check more about them here:

The herbal liquor, Jagemeister, offered its consumers a choice between two branded cocktail gift set! One with a bottle of their product and 3 miniature bar glasses and one with 2 Jagermeister bottles with a custom deer pourer.

Weber Haus‘s cachaca is best enjoyed with sugar and lime as a caipirinha cocktail. The brand made sure consumers will get a taste of that by providing them with tools to concoct the cocktail themselves.

Get more branded merchandise ideas and inspiration for your branded cocktail gift set with our works in partnership with some of the known drinks brands in the industry. You just have to tap the image below!

To Conclude,

Tanqueray’s branded cocktail gift set is successful because of the promotional products it contains and the packaging it comes in. All aspects move the gin’s branding further and provide consumers with items that would help them recall the brand easily.

Harness ODM’s Talent!

The ODM Group is established in 2003 and since then became an expert in the customisation of promotional products and branded displays. We can also assist you in developing your ideal display design and branded giveaway. ODM has our own in-house creatives, Mindsparkz, who’ll work with you closely from product brainstorming to production. Contact us!

To get a clearer image of what we can do and make happen with your brand, we listed our services below:

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