Shelf Talkers for Retail: 4 Ways to Strengthen Your Brand Presence

Brands naturally want to stand out in a retail merchandising shelf full of competitors. Schweppes solved this problem through its branded shelf talkers in retail space that naturally command attention and raises curiosity. Let’s check out more of how it made the brand noticeable!

Schweppes is a beverage company that serves a variety of drinks for over 200 years in countries across the world. One sign of its experience in the industry is the brand’s shelf talkers in retail stores like the one our team spotted in New Zealand.

It is made from tin, featuring the iconic bottle of the brand’s drink and designed with the brand’s yellow and black colour combination, popping against its background and competitors.

Why Shelf Talkers in Retail Enhance Your Store Brand Presence?

1. They’re sticking out.

When consumers look at an aisle in the supermarket, their eyes usually take a sweeping look to find things they might want to buy. Shelf talkers in retail come in handy during these moments.

Since our eyes naturally follow what is out of order, shelf talkers that stick out from these merchandising shelves immediately get our attention. Then, depending on the design, colour and mechanism used, these branded talkers can even command people to move closer, check the products and ultimately buy.

2. They’re customisable.

Shelf talkers in retail spaces can be useful for pretty much everything. It can introduce your product, your brand’s identity, values and history, or any promotions you want your consumers to participate in. It can even include QR codes to directly guide your consumers to your website or to download your app.

On top of that, these point-of-sale displays can also be manufactured and designed according to your brand’s marketing needs. From its size, shape and design. Schweppes’ POS shelf talker is a great example since it’s designed to specifically feature the product. Thus, the brand managed to differentiate itself from its competitors effectively.

3. They can be made from various materials.

Schweppes shelf talkers in retail are made from tin with a metal holder that secures it in place. While both of these materials can be pretty costly to mass-produce, shelf talkers can actually be made from a variety of materials.

For example, acrylic or cardboard and even plastic and wood. The material you choose will also dictate how your shelf talker will be branded, so you might want to take that into consideration first. Consequently, the material you choose will also have an impact on your brand as a whole.

4. They guide your customers.

Another great point of shelf talkers in retail markets is their ability to guide consumers to your brand. It doesn’t just inform them of your brand, products and promotions but it also points consumers to where they can find your products. And in a retail store full of brands that could cause confusion to shoppers, a POS display like a shelf talker helps them all see your brand.

More Schweppes promotions we previously covered:

In this promotion, Schweppes partnered with Gordon and produced a co-branded gift pack that consumers couldn’t resist. Learn more about it here:

This point of sale display from Schweppes definitely made use of the brand’s colour and highlighted the products well. Know more details in the blog below:

Check out other brands’ shelf talkers in retail space to get you started:

This supermarket in the Philippines made sure none of its consumers would be lost looking for their favourite drinks. On top of it, using wooden shelf talkers added a vintage look fitting for the products. See more here:

In this promotion, Pedigree used hard cardboard with a glossy finish and a popping yellow colour, attracting every consumer’s eye in the store! Read more below:

Sunlight’s promotion in Thailand left no room for improvement from its shelf talker’s very noticeable LED lights up to the easily detached handle!

This shelf talker from Coke is hard to miss due to its full HD colour print featuring a refreshing image of a woman drinking the brand’s product. Check out more details here:

Who told you, shelf talkers, only have to be signages attached to the retail shelves? Ducros proved this wrong with its different shelf talkers with one utilising leaflets.

To get more merchandise ideas or POS display designs inspiration, you can check out our work with some of the known brands in the drinks industry. You just have to click the image below!

To conclude,

Shelf talkers in retail stores can be as creative and functional as your brand wanted them to be. Schweppes used its brand colour and highlighted its product, effectively elevating the brand in contrast to its competitors.

If you’re looking for a creative point-of-sale display like shelf talkers in retail stores, work with us! We’re a promotional product company that specialises in the customisation of branded displays and promotional items according to your marketing campaigns.

The ODM Group also have an in-house creative team, Mindsparkz, to guide and work with you from conceiving the idea in product brainstorming to manufacturing and production! Contact us today.

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