4 Reasons Havaianas Sustainable Marketing Campaign Worked!

4 Reasons this Marketing Worked

The sustainability concept started in 1987. Since then, businesses have begun adopting sustainability in their products and marketing campaigns. And Havaianas was among these companies that opted to launch and implement green initiatives.

Indeed, its recent sustainable marketing was a hit in Vietnam stores for great reasons…

1. Premium Products

Havaianas is one of the most well-known flip-flop brands worldwide.

The brand’s popularity took the world by storm in the mid-2000s with its zori- inspired, colourful flip-flops.

Since then, Havaianas has shown no signs of slowing more than a decade later.

Until today, its products are still one of the most chosen footwear in different countries.

Thus, its recent promotion in Vietnam still gets shoppers excited.

2. Eco-friendly Gifts

As mentioned, consumers nowadays are becoming more eco-conscious.

They choose something that would create less impact on the environment and the future generation.

Therefore, Havaianas’ eco-friendly giveaways added excitement to its marketing campaign.

The lunch box comes in red and has an airtight cover, while the insulated tumbler comes in vibrant designs and colours.

Customers can get any of these sets upon purchasing products worth 1,800,000₫ in any participating store.

3. Inviting Place

Indeed, in order to attract shoppers, your space must be inviting enough.

And Havaianas surely never fail to meet this requirement.

The place where the campaign was held has ample space for shoppers.

Likewise, its merchandise were organised well, making them more accessible.

Furthermore, the space inside the store looks welcoming and cosy.

4. Creative displays.

Indeed, promotional displays help certain marketing campaigns to be more recognisable.

This is very applicable in stores where competitions are everywhere.

With that said, we can’t deny that Havaianas succeeded in presenting its sustainable marketing campaign in-store.

Its vibrant displays are undoubtedly eye-catching and definitely hard to ignore.

More from Havaianas…

Sustainable Promotional Merchandise to Try…

Check out these creative and innovative sustainable products for your next green marketing campaign.

Sustainable promotional products that are made from bamboo are gaining popularity nowadays for their durability, aesthetics, and environmental impact. Take a look at these ideas below.

This promotional toiletry bag is made of cork, which means it is a very eco-friendly option for you. Using cork to make these bags is better than using materials like leather or plastic.

Check out these sustainable yet fashionable promotional products that suit every GenZ consumer. Pick yours here.

Final Thoughts

Every single action affects the environment. As a business, instead of focusing only on generating sales, let us become more responsive to the world around us. Let’s strive to lessen the carbon print we leave on our nature.

Let’s strengthen our commitment to providing a better future for our consumers and the environment. Without a doubt, Havainas is doing its part in achieving this goal.

Bring your sustainable marketing campaign to the next level. We at ODM and our designers from Mindsparkz are here to help you with your needs.

Send us an email to learn more about our eco-friendly promotional products. We specialize in product sourcing and design. While most of our projects revolve
around seasonal promotional products, we also help design high-end POS display units and brand packaging designs. Get in touch with our team today!

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