5 Retail Lessons Learned from Ducros’ Point of Sale Shelf Talkers

Spices have been the highly valued trade goods for a thousand years. And even in the modern century, they are continuously serving many different purposes in every household. But how do spice brands make their way to the market? Here’s an excellent sample from Ducros, a French distributor of spices and herbs, with its point of sale shelf talkers.

 

Spotted in a supermarket in France, these point of sale shelf talkers has undoubtedly made turn heads. Divided into three sections, this part of the retail aisle is packed with Ducros products. Customers can quickly identify what they are looking for from peppers, spices, and herbs.

 

We love how Ducros has utilized a variety of promotional shelf talkers for its latest in-store promotion, piquing customers’ attention and driving retail sales. Furthermore, we believe that this shelf advertising idea can teach great retail lessons that can be very helpful for other brands.

 

5 Retails Lessons from Ducros’ Point of Sale Shelf Talkers

1. Point of Sale Marketing Never Goes Out of Style

When customers roam around the store, point-of-sale displays are practical promotional tools in getting their attention. A simple glance around them can quickly remind them that they are hungry and would love to grab a chocolate from a nearby display stand or that they are missing something from their grocery list.

You see, point of sale marketing is a significant part of in-store advertising. When retail stores and brands are looking for ways to boost their strategy, it is certainly at the top of their list. Therefore, this example from Ducros just proves that point of sale marketing never goes out of style and only goes through the innovation process.

 

2. You Can Bring Bottle Glorifiers to the Shelves

Selling products on the bottle might be tricky, but brands can easily showcase their products with these custom display stands, thanks to bottle glorifiers. But in contrast with the idea of displaying bottle glorifiers on their own, you can actually bring them to the shelves!

Here at ODM, we love unique POS displays and display ideas. And we are totally fond of how the Ducros has developed this out-of-the-box idea with their point of sale shelf talkers.

The window box design of this on-shelf bottle glorifier has undeniably highlighted the products it holds and exquisitely presents the brand to the market.

 

3. Keeping a Product on Display is Important

Apart from bringing more attention to the retail shelf, point of sale shelf talkers also plays a vital role in maintaining effective merchandising. It helps merchandisers be reminded to continuously display the right products in the right quantities once they have run out. On top of that, keeping a product on display aside from your selling goods can help you to maximize conversions so that browsers become customers.

 

4. Leaflet Advertising Draws More Attention

One of Ducros’ point of sale shelf talkers includes recipe idea leaflets perfect for homemakers who would love to try something new. Of course, the recipe contains an essential ingredient that comes from the brand. Evidently, it is brilliant for the brand to combine leaflet advertising with its merchandising retail display.

 

A statistic data taken from the Direct Marketing Association (DMA) shows that 48% of consumers are actually responding to leaflet advertisements. Additionally, 38% of flyers are kept for at least a few days, and 13% are kept for over a week.

So if you are planning to advertise your products and are looking for result-making methods, leaflet advertising is really worth considering.

 

5. POS Shelf Displays Accentuates Retail Shelves

No matter what your goal is, POS product displays already come with a purpose. With their popularity, they are perfect in accentuating retail shelves and bring customers’ attention to products. What’s more excellent about them is that they come in different sizes, shapes, and forms. Consequently, this makes it easier for retail stores and brands to tailor them according to their needs.

 

Room for Improvement

Looking at the bigger picture, we could not help noticing the tray at the bottom part of Ducros’ in-store product display. While it is suitable for storing extra stocks, it might be questioned for safety as a part of it is extended on the floor. Accidents might happen all the time, and it is crucial to watch out for possible causes of harm around your store.

We highly suggest that retail stores look for other storage solutions that are more organized and will not cause any inconvenience for their business and shoppers.

 

Here are more point of sale shelf talker ideas you might love to check out:

Shelf Danglers

 

Shelf Wobblers

 

Other Remarkable Shelf Talker Designs

 

More Bottle Glorifier Ideas

 

 

Final Thoughts,

With the crowded retail space, it is also essential to learn from your competitors and other prominent brands in the market. Taking a closer look at how they manage their way to the competition will surely help you understand how you can make it too. Therefore, we firmly believe that these powerful retail lessons from Ducros’ point of sales shelf talkers will be just one of the excellent samples on how you can make your future in-store promotion a success!

 

How Can ODM Help?

Are you interested in getting point of sale shelf talkers to boost your shelf advertising and in-store marketing? Would you love to know more about the advantages that custom POS displays can bring? If so, then do not hesitate to reach out to the ODM team today!

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help developing unique and effective POS display ideas. Our years of experience help us to come up with the best promotional products and displays that suit our clients. Our diverse approach makes us a great partner for all brands looking for a team to handle their project closely.

 

Get More On-Shelf Advertising Ideas Here: