Shelf Talker Wobblers: Why Should You Use One?

If you’re looking for a budget-friendly marketing strategy yet just as effective, you can invest in shelf-talker wobblers. These small yet very informational materials pose more advantages than you think.

With markets in Asian key cities, Watsons, offer the best and most popular health and beauty products. True to their mission, our team saw these shelf talker wobblers for their alkaline water bottle.

Alkaline water is proposed to neutralize the acid in your body and help in the flow of your blood. It contains a pH that is higher than plain water which results in said benefits.

Alkaline Water by Watsons

Connected by two metal rings and dangling from a retail store fixture, these shelf talker wobblers encourages people to live a healthy life by consuming alkaline water.

It informs consumers about the new alkaline water product and the benefits they can get from it. Such as helping to neutralize acidity, facilitating a more alkaline water base, its perfectly balanced formula of electrolytes that will help your cells and how it can hydrate your body.

Advantages of Using Shelf Talker Wobblers

• It is cost-effective.

Can be made from various materials such as corrugated cardboard, plastic or wood.

These shelf talker wobblers cost less than your usual point of sale display.

However, it still does the job of marketing your product and informing you consumers.

• It is eye-catching.

Shelf talker wobblers are usually made up of two parts: the sign and the plastic wobbler stick.

These two together, when assembled on a shelf, move with every bit of air.

This movement of a shelf talker, no matter how subtle immediately catches a consumer’s attention.

• It guides customers.

In a sea of similar products under different brands, it can get overwhelming for consumers to choose. Shelf talker wobblers, however, guide your consumers to your products.

Shelf talkers also provide information that consumers should know about the product, instantly giving you an edge against competitors. They no longer need to take the product and read its information from the branded packaging.

• It is detachable.

After promotions, it can be a bit of a hassle to remove POS displays or promotional stickers. With shelf talker wobblers, this is not a problem.

Oftentimes, you just have to remove the wobbler stick from the shelf. It is not only convenient to the consumers but to retail managers as well.

Other Types of Promotional Shelf Talkers You Can Use

Your shelf talk doesn’t always have to wobble. If you’re looking for other types of shelf talkers, we listed some of its types below.

Dangling Shelf Talker

Shelf danglers can be as eye-catching as shelf talker wobblers that can move with even the slightest air around.

Made from synthetic paper, it has the printing quality of paper but the durability of plastic.

Floating Shelf Talker

Floating shelf-talkers defy gravity by having a sticky block at their back. Standing at least a full inch, floating shelf talkers can bring depth to your branding promotions.

Snap-in Flag Shelf Talker

Raised to let people know about your product, these shelf talkers can command attention just like a raised flag.

Unlike flags, however, these don’t move and stay firmly rooted to tell people about your promotions.

More Ideas For Your Shelf Talkers:

Hapkin Beer steered people to their product using a shelf talker and compel impulse buying by indicating their product’s amount. Read more details below:

This retail market in the Philippines brought vintage and classy looks to their liquor section by using wood for their shelf talker which got consumers enthralled.

Nestlé stole consumers’ attention with their highlighted shelf talker. From the lights to its design, it invites customers even from afar to come and take a look.

Check how Nam Duong, a famous soy source brand in Vietnam, greets their customers with a moving shelf talker!

Embossed to give depth, this custom shelf talker of a breading mix company, Big Crunch, truly pops out of the advertisement with every step a consumer takes toward it. Read more below:

In conclusion,

Shelf talker wobblers are as effective as any other marketing strategy especially if businesses put a creative spin on it. It is cost-effective, attention-grabbing and encourages impulse purchases. It might seem small but the significant effect it can add to brand activation, retention and sales are worth noting.

Work With Us!

For more than 2 decades in the industry, ODM works hard to help businesses create and find the promotional product that will fit their needs.

From custom shelf talkers to POS display units and corporate giveaways, our creative team, Mindsparkz, will work closely with you to make sure your vision turns into reality.

We would love to work with you! Contact us today!

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