Less Talk, More Sales: 4 Benefits of Shelf Talker Display in Marketing

Simple as they are, shelf talkers are an effective way to introduce your product in the crowded retail market. Maybe you are not familiar with the term, but you certainly have seen one. If you didn’t recall how they look like, this shelf talker display idea by Hapkin Beer would be a great example.

 

Getting products noticed in a crowded brick and mortar market is challenging for businesses. Since competitors are all over the place, the possibility of being overpowered and ignored is always there. However, there is a simple yet effective way to stay in front of customers. This is the role of shelf talker display in marketing.

A promotional shelf talker can lead customers to your brand. As what Hapkin Beer presents on their shelves, it is obvious which product they are promoting. In this way, consumers can directly find the brand as well as put more focus on the new beer.

 

4 Benefits of Shelf Talker Display in Marketing

Even though shelf-talkers look smaller than other promotional displays in stores, it still contributes major benefits in advertising. Because it either draws consumers’ attention or affects purchasing decisions. It stands out to be a special impression among other products on shelves by its waving-greeting design.

Businesses like Hapkin Beer use this method to not only introduce new products but also to raise brand awareness. Moreover, being considered as silent salespeople, shelf talkers play a crucial part in management strategy.

With a little creativity, your shelf talker could be your brand’s best storyteller. Here are the benefits of having a unique shelf talker display for your brand inside every retail store.

1. Impressive Navigation Guide

Consumers spend a lot of hours exploring the retail aisle just to see the specific product they need. This is very true for customers who are unfamiliar with the store landscape or for those who are new in the place. If you want shoppers to easily find your product or brand, having a shelf talker installed could definitely help you.

It would be inconvenient for customers to still look for store personnel to ask them where the product is located. But if there is a shelf talker present, this simple display can lead shoppers to the right product. Thus, your shelf talkers can be surprisingly helpful since they help consumers navigate your brand in stores.

We captured these smart in-store promotions in a supermarket in Europe. Ducros, a French distributor of spices and herbs, utilized these amazing and creative POS talkers in their recent marketing. Take a look at these.

 

2. Great Source of Information

An effective shelf talker informs customers. But the thing is, you don’t have to tell all the things about your product on the display. You can just leave short details on the shelf talker. Customers don’t have ample time to do the reading. Be precise on what you want to tell. Let them know what you’re product all about at first glance. 

 

3. Affect Customers Purchasing Decisions 

Aside from informing customers and promoting products, it helps increase enormous impacts on the customer buying decision. For instance, there are a lot of beverage brands on a retail shelf and yours has the only one with a shelf dangler on it. Customers most probably run through your brand as it stands out among the others.

Let’s take Hapkin for example. Its custom acrylic danglers allow consumers to easily catch this new product among other beers when they wander from the beginning of the aisle. 

 

4. Easy to Set Up and Take Down

Brands have so-called seasonal products. These are items that are in demand in a certain period of time. When it comes to marketing seasonal promotional products, shelf talkers can be a great way to introduce them in the market as they can easily be set up and takedown.

This promotion from Red Bull is an example of a seasonal promotion. This promo ran from June 1- August 31 only. This shelf-talker was immediately taken down after the promotion.

 

Why Choose Acrylic Shelf Talkers?

Acrylic is a transparent plastic material that attributes outstanding nature such as strength, stiffness, and clarity. There are many criteria to make acrylic an ideal material for custom display shelf design.

Shatterproof – Acrylic either can break and crack, but it will never shatter into small dangerous pieces. It enables protection for both objects on display and consumers.

Optical clarity – Acrylic is much clearer than other plastic materials. This level of clarity allows consumers to approach easier with the promoted items, which raises higher viewing experiences. 

Cost-Effective – Low-weight acrylic shelf-talkers lead to lower costs in delivery. Also, manufacturing acrylic is much lower than manufacturing metal or other materials.

 

The Hinge Part of Acrylic Shelf Talkers

The hinge function allows either easily lifting advertising cards out of or access to the shelf. It also prevents talkers from breaking. Hapkin beer utilises shelf talkers to display their new product specifications so that consumers can browse the product clearer.

Shelf talkers play a critical role in retail stores and are designed to fit in standard scanning rails. The flip-up function enables taking out without damaging or knocking other promotional cards on shelves. Hapkin’s shelf talker design looks like a waving flag toward customers. It is a nice greeting to consumers, which draws their attention to the product immediately.

 

Final Thoughts,

Attention-grabbing, cost-effective, easy to set up — shelf talker display is indeed a great addition to your marketing strategy in the retail market. Though they can be produced using any materials, you must be smart in choosing the best one. Think about the practicality, availability, and of course the quality. In this way, you can ensure that your brand’s shelf talker will do its job and purpose for you!

 

Let Our Team Help You In Making Impactful Shelf Talker Designs

The ODM group has almost 2 decades in the promotional products industry. We have a strong and professional design team, Mindsparkz, that can blow your mind with creative, unique ideas as well as make an impact on your marketing strategies.

We can help you in creating your custom promotional giveaways, brand packaging designs, POS display units, and your brand gift with purchase ideas. We are proud to say that we already helped local businesses and international companies in manufacturing their promotional products and marketing tools. If you want us to do the same services for you, do not hesitate to contact us now! Let us help you turn your ideas into life! 

 

Browse More Shelf Talker Examples Below: