5 Ways Budweiser’s Gift Set Creates A Buzz — In-Store Marketing Ideas

Budweiser, a famous brand of American-style pale lager produced by Anheuser-Busch, has successfully created a buzz with its latest in-store marketing ideas. Packed in a luxury packaging box that reflects rich branding, this beer promotion idea certainly caught the attention of shoppers right off the bat. What made it stand out in the retail space? How did the brand prove its title, “King of Beers” with this in-store promotion? Let’s find out in this case study.

 

The brand has produced this awesome in-store marketing idea starring the Budweiser Premier League Gift Pack in line with its continuing partnership with the Premier League. This promotional gift pack includes four 300ml beer bottles, two pieces of pint glasses, and one pair of socks.

 

How Does this In-Store Marketing Idea Create A Buzz?

1. Nurturing Partnerships With Sporting Events

We have already featured several sports partnerships in the past few months — from the Wimbledon Championships, UEFA European Championship, and now the Premier League. And to admit, these sports marketing promotion ideas have left us in awe with their own success stories. We love how each partnership has produced remarkable custom branded merchandise that made the events more relatable and special for the fans.

This in-store marketing idea from Budweiser is another awesome example of how brands can nurture their B2B relationships with sporting events. By producing promotional gift sets, the brand can further stimulate the crowd’s interest and stir excitement for the event. Our team firmly believes that nurturing such partnerships allows both parties to grow, maintain their relevance and augment their names in the industry.

 

2. Convenient Location

Located at the top shelf, we found this location convenient for customers. This way, they can easily spot the in-store promotion from the brand. And since the location provides easy access, they can also check out the custom gift set comfortably and look for more information in the product packaging if they need to.

 

3. Distinctive Gift Set Packaging

Stealing the limelight in the retail shelves with distinctive branding, we cannot help to notice the bespoke product packaging for this in-store marketing idea. Who can turn a blind eye to this loud color red branding from Budweiser, right?

We found this distinctive gift set packaging one of the key points that made the whole promotion stand out in the retail space. It evidently set Budweiser’s in-store marketing apart from its competitors.

 

4. Great Selection of GWP Merchandise

Customers can score out a great selection of GWP merchandise when they purchase Budweiser Premier League Gift Set. Aside from getting a pair of branded socks, they can also get two pieces of pint glasses that are perfect for sharing and celebrating with their team at home. For the fans of the Premier League, this gift set can certainly provide a wonderful experience because of the delightful beer and exclusive merchandise that they can enjoy.

 

5. Sustains a High Level of Customer Perceived Value

With Budweiser’s mission to recognize and reward fans’ contribution to football, it continues its exciting partnership with the Premier League throughout the 2021/2022 season. It also drives the brand in producing branded merchandise ideas to inspire them never to stop dreaming.

The King of Beers has created this gift set especially for football fans who want to support their team from home. As challenging times prevail and we cannot go into sporting events like before, making them feel appeased is important.

Our team found this effective in sustaining a high level of customer perceived value because they will find this gift set valuable, comforting, and close to their hearts. Thus, they will be more willing to pay for Budweiser’s Premier League gift pack.

“Because when fans find the fortitude to keep dreaming, it gives the players and the world something bigger to play for.” — Budweiser’s inspiring statement with its continued partnership with the Premier League

 

Room for Improvement

We totally love Budweiser’s in-store marketing idea, but we feel it can do better if the in-store promotion has its own custom POS display. Even though we have mentioned how the top shelf has become a convenient location for the gift sets, we still cannot put aside the risk of the products falling over. It might take a simple movement, and the top shelf cannot guarantee the safety of the products.

You can find interesting samples of POS displays we have seen in the market over the years by visiting this page. This can help you in designing and creating an effective point-of-sale retail display.

 

In Conclusion,

It’s totally not a wonder how Budweiser created a buzz with its latest in-store marketing ideas. Apart from offering the crowd an awesome Premier League gift set, the brand has also made its way into the hearts of the fans. We found this example one of the awesome inspirations that other drinks brands can get in planning and developing their own in-store marketing campaign in the future.

 

Connect With Our Team

Are you a business that seeks to promote its brand through promotional gift sets and giveaways? Would you be interested in getting a custom gift set for your next on-pack gift with purchase and in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and effective sustainable packaging concepts. Our years of experience help us to come up with the best promotional ideas that suit our clients. Our diverse approach makes us a great partner for all brands looking for a team to handle their project closely.

 

Inspired by Budweiser’s In-Store Marketing Idea?

Here are additional promotional ideas by the brand:

In this promotion, the brand worked with FIFA World Cup and released the official cup of the season as an on-pack promotional gift! Read more details in the blog below:

 

How does Budweiser take advantage of holiday promotions? Take a look at how it partnered with a local restaurant in Vietnam to drive sales during a big season.

 

Have you ever imagined watching a video from a fridge? Well, the King of Beers has made it possible with this custom display fridge. Learn more about why you should try this promotional idea too with your business!

 

Beer and sports are a match that goes hand in hand, complementing each other and providing engagement for consumers in both markets. Here’s an awesome advertising display from Budweiser that offers nectar card users a 1 in 10 chance of winning a football kit.

 

If you like to augment high recall levels among your target audiences, promotional giveaways are definitely your way to go! Find out how the beer brand has utilized a beer flash drive in one of its remarkable promotional campaigns.

 

Looking for More Beer Promotion Ideas?

What makes a beer bubbler an innovative promotional giveaway for brewers like you? Check out the 3 ways how you can boost up beer marketing with this awesome promotional giveaway idea!

 

Here’s an extensive list of beer marketing ideas to further help you strengthen your beer promotions. We made sure that every product in this list will be useful not just for your brand but for your customers as well.

 

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