5 Reasons Why This Sports Marketing Promotion Idea Win Hands Down

With the UEFA European Football Championship proceeding, fans are getting more excited as the matches are nearing the final tournament. And to further hype up the supporters, it is such a great time for sports merchandisers to bring out their best sports marketing ideas on the field. We recently spotted this sports marketing promotion idea that exhibits branded England sports apparel in an Argos retail store in the UK.

 

The tournament, held in 11 cities in 11 UEFA countries, was originally scheduled from June 12 to July 12, 2020. However, due to the COVID-19 pandemic in Europe, it was postponed and rescheduled for June 11 to July 11, 2021. Therefore, it retains the name “UEFA Euro 2020”.

Get your head in the game! Let’s unveil how this sports marketing promotion idea can steam up the event’s promotion and expedite success for retail merchandisers.

 

1. Leverages Event’s Popularity

Despite the deferment, the supporters of the championship are getting thrilled more than ever. This retail marketing strategy is a smart move as it leverages the event’s popularity. On top of that, it elevates your in-store advertising by adding a new attraction that will make shoppers excited and look forward to visiting your store.

 

2. Welcomes Sports Fans

Evidently, the target audience of this sports marketing promotion idea is every sports enthusiast out there. When one happens to visit the store, the sports promotion can spread like wildfire. Through word of mouth, you can increase your customers reach by welcoming more sports fans and drive foot traffic to your retail store.

 

3. Simple Yet Effective POS Display

Made from cardboard, this POS display provides a cost-effective free-standing display unit. With its lightweight features, it is easy to assemble and place in high-traffic areas. Moreover, it provides a large room for creativity and brand positioning as cardboards are undemanding when it comes to printing methods.

 

4. Attracting Tourists

From the custom POS display to the range of branded promotional merchandise to display, this strategy can also make tourists get hooked. It can be an excellent destination marketing idea that can help to boost the local travel industry. Into the bargain, it is tied in with the renowned football championship that will definitely make them raving!

 

5. Utilizing Apparel Products

Truth be told, one of the effective promotional products is apparel merchandise. As they enhance your customers’ comfort, well-being, and confidence, they can definitely create a distinction, especially in this event. By wearing promotional apparel products, fans can effortlessly show their support to their teams.

Featured in this cardboard POS display are these England Three Lions cotton pique t-shirts. They come in two colors, in classic red and white with short sleeves and a crew neck.

 

We have also spotted these 3-pack England trainer socks. In the classic patriotic white color, all are crafted from a cotton-rich blend.

 

How Can We Improve this Sports Marketing Promotion Idea?

To make this sports POS display stand out even more, why not make it interactive? Incorporating digital screens into marketing POS displays can help your brand to attract more customers and engage with them.

Small-sized screens are just right for these in-store displays. On top of that, you can play your advertising commercials through this marketing innovation and enforce your brand on your customers’ minds.

Read on this blog to find more information on how you can utilize Digital POS Displays in your promotions.

 

In Conclusion,

Combining a branded POS display idea with popular custom retail merchandise is a smart move for sports merchandisers who aim to score marketing success. This sports marketing promotion idea is just one strategy that you can tie in with a whole calendar of nationwide sporting tournaments.

If you’re interested in producing your own sports marketing promotion ideas. Don’t hesitate to reach out to our team. We have a wide range of innovative store display ideas and customizable promotional items to choose from. Let us help you win hands down and create a remarkable impression in the market!

ODM designs, sources, and manufactures customized POP displays, promotional gifts, giveaways, and packaging. Our talented team of in-house product designers can design the best retail marketing displays for you. Feel free to contact us today to find out more about how we can help your brand with your marketing needs!

Looking for more sports marketing promotion ideas? We have listed below our favorite blogs, make sure to check them out!

 

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