The future is here: using innovative digital POS displays and mixing technology-enabled experiences in physical stores with internet or mobile sales components, is now a top-trend.
The remarkable fringe branded Wall’s, with digital screen on the front size, has recently attracted our attention on the trade show in Hong Kong. Not just an ice-cream fridge, but a unique point-of-sale display: with eye-catching and colourful animated advertising messages, it will not let you just pass through.
Wall’s is a famous ice cream brand owned by Unilever conglomerate, and their creative and smart idea of using the door of the refrigerator as a place for digital advertisements will definitely be successful.
How can Digital POS Display be used in your marketing?
Today’s market is offering a large variety of digital advertising displays ranging in size from small video cards till huge screens several meters height. These smaller sized digital advertising displays bring visuals or videos to areas in-store that were never before possible and are ideal for integrating into POS displays to get your brands message across to your target audience. See how Adidas have applied them in their stores:
The high quality, low cost screens are available with various options to suit your digital requirements and have such benefits as:
- Numerous buttons, which can be built into the frame to trigger the specific video content.
- Possibility to be remotely updated via WIFI simultaneously from one location
- High brightness and HD versions
- Portrait or Landscape orientation
- Multiple input options – USB, SD Card, etc.
- Battery powered options activated by motion sensor or push button
- Built-in double audio stereo speakers
- Colour coded and branded frames available.
Digital screens can be found both in in-store and outdoor marketing. They will be a perfect decoration for your shop window as well: see Chanel example.
The most updated digital POS displays can automatically change the message by location on an unlimited number of devices and screens in every store in the chain, update displays as the inventory changes, removing promotions as the stock runs out, or swap messages automatically based on the time of day or even the gender and age of the person viewing right now.
Interested to find out more about innovative promotions? Feel free to contact the ODM Team!
Here are a few other innovative POS Displays that might inspire you.
Also have a look at our related topic about video cards: Promotional Video Cards
What is a digital POS display?
Digital advertisement displays are colourful, interactive, eye-catching, and provide one of the most successful ways for passers-by and potential customers to see promotional information about your brand. They can be used to display video, images, or even audio.
Where can i use a digital POS display?
Because of how engaging and appealing they are, they have to be in great vantage points where they are bound to be noticed. Examples of these are in stores or at duty-free aisle or even big buildings. Anywhere actually where there is a significant influx of people is a great location. Even better if your brand's product is within reach of the display.
What do I stand to gain from a Digital POS display?
Regardless of the industry you work in, digital POS displays are bound to not only give your brand more exposure but also impress your customer and inspire sales. It is also a great way to pass across information. So whether you work in retail, leisure, beauty, or are looking to breathe new life into a reception area, digital displays are exactly what you need.