The fast food restaurant industry has played host to some radical changes over the last decade. This McDonalds Create Your Taste digital POS display is a great example of the noticeable power shift from the corporate to the consumer, as well as the much needed swing of emphasis to a more healthy ‘gourmet style’ food offering.
Create Your Taste is a new notion launched by McDonalds in Hong Kong earlier this year and plans to be introduced in over 20,000 restaurants all around the globe by the end of 2016. It allows the user to completely customise and pay for their meal via a large touch screen display.
Why We Like This Digital POS Display:
- All-embracing customisability. Who actually likes pickles? The ability to remove, add to or completely orchestrate your own personalised burger via an in store display is a massive deal for anyone who enjoys a good Tuesday evening cheat meal.
- Huge and responsive touchscreen. Nobody wants to fiddle around with small un receptive 4.5 inch tablets. McDonalds have done it right by adding a large promotional screen that has full capabilities and works seamlessly from corner to corner.
- Clean and simple UI. A totally innovative design that shouts class, aligns with brand themes and makes the whole ordering system easy and fun- fast food chains take note!
- Potential. McDonalds have smartly and delicately integrated additional promotions on screen throughout the checking system, ensuring that information can’t be missed and assumingly to encourage potential impulse purchases. However, we like to think that there is some additional concepts that could further revolutionise the fast food industry; introducing video and 360 toggle view, having the ability to see your burger being made in real time or even simply uniting the devices with the social media world are just a handful of ideas.
Though, self-service capabilities have been present in various restaurants over the years this will undoubtedly be considered as the largest scale and most influential incorporation.
Here Are A Few Digital POS Displays From Some Other Well Recognised Restaurants:
Domino’s distributed these self-service kiosks in various Universities in Spain, offering targeted promotions and student discounts.
Applebee’s included these tablets in selected restaurants around North America, enabling diners to order, pay, check whats going on around the area and even play games!
Fierce rivals KFC introduced these self-ordering counters in several of their US branches, whilst using designated pick up areas in store.
Many brands look for marketing innovations and new ways to speed up and smoothen operations, and this for sure is one of them. Let’s hope though that these incorporations of technology do not catalyst losses of jobs and instead stick to the current trend of creating new ones.
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