McDonalds have teamed up with Monopoly to bring a complex and thrilling new promotional products campaign to the Hong Kong market.

When you purchase set meals you will get playing cards which can be used to earn prizes.  The vouchers could be traded in instantly for food items or collected and matched up in order to enter into prize draws.

Given the number of in-store vouchers, partner shop vouchers, redemption prizes and lucky draw prizes to be won this promotion is quite staggering in terms of scope.  The tag line is very catching. “With almost 3.5 million prizes half of Hong Kong could win.”

The board and game mechanism is extremely complex but at the same time iconic and familiar to many of the local visitors.  As you can see, you can win anything from a free drink to a car so this promotion took a while to put together.

See previous fast food promos from Mc Donalds….

and related articles…