McDonalds Hong Kong are running a new Purchase with Purchase promo at the moment. Buy meals at the store and add HK$10 (around US$ 1.30) for a gift. Some interesting points to take away from this promotion….
We Like this Promo Gift because….
- Promo Items instantly identifiable with brand.
- Unique designs so custom promo for client
- Out of Stock sticker – creates immediacy. Urgency and impulse to buy now.
- PWP mechanism means no real cost for the company doing the promotion.
- Advertising the promotion at cashier is effective.
We Dislike this Promotional Product Campaign because….
- Limited reach – most people will not want to advertise McDonalds so overtly.
- This promo gift is about free advertising for brand, not value to customer.
- Low novelty factor.