4 Reasons Why You Need These Interactive POS Displays Asap!

If you’re looking for innovative and outstanding POS displays, you’re at the right place! Interactive POS displays are a great way to attract customers, stand out against competitors and tempt them into making a purchase. In this blog, we will explore why your brand needs these moving and rotating displays!

 

Interactive POS Displays: Spring and Rotating Display

In the first video, you can see the automated movement where the products are pushed up vertically by the display stand once the customer lifts the product. It is replaced instantly by a pushing motion in the machine.

This also makes it easy for staff as restocking is not needed until completely empty. Restock is also quick without much effort as products are placed on the display and moved downwards into the stand until it is full again.

 

The second POS display is a fun alternative designed after a Ferris wheel. A range of items can move around, piquing customers’ curiosity to have a look and pick something out. It can also carry a number of items as there are 8 big compartments.

However, this POS display can be customised to different coloured and shaped pods to carry products. The size can also be changed to make it bigger or smaller and carry more or fewer items depending on the brand’s products and marketing needs.

Reasons Why You Should Invest in Interactive POS Displays

1. Enhanced Brand Awareness

Interactive POS displays act as attention magnets, drawing customers’ eyes with their engaging and immersive structure. As shoppers interact with the displays, they establish a memorable connection with the brand, leading to heightened brand awareness and recall.

The interactive elements leave a lasting impression, making the brand more recognizable and memorable even after leaving the store.

2. Increased Exposure

Common promotional displays might attract brief glances, but interactive displays captivate customers for longer durations. As customers engage with the interactive features, they spend more time exploring the products and content.

This extended dwell time increases the likelihood of discovering additional offerings, learning about promotions, and ultimately making purchase decisions.

3. Brand Extension

These POS in-store displays come in a range of designs, shapes and sizes. If you have any ideas for an interactive display for your brand, it can be done! The Ferris wheel, for example, can be customised to add more details, and have smaller carriages or any other features your branding would require.

4. Competitive Advantage

Embracing interactive POS displays sets brands apart from their competitors. In an increasingly crowded market, businesses that invest in innovative and engaging displays differentiate themselves and leave a lasting impression on customers and creating a competitive edge.

 

Key Considerations for Creating Interactive POS Displays

1. Will it attract the right market?

The first thing your brand must consider is to attract your target market. Researching their interests, and the trends in their demographic and preferences will give you a general idea of what your interactive display must have.

 

2. Will it be easy for customers to interact with?

Your next concern is if the POS display has an intuitive user interface. This is important because people already have to make a lot of decisions a day, ensuring your interactive display will be user-friendly means they will not hesitate to be engaged in it. Especially in contrast to promotions that require them to exert so much effort.

 

3. Will it be easy to set up and maintain?

When it comes to setting up, it’s preferable to have straightforward setup processes so there will be less hassle when installing at various retail stores. In addition to that, ensuring that the interactive display is designed with ease of maintenance in mind secures a lot more time being used for marketing rather than maintenance.

 

4. Will it deliver consistent branding?

While it’s still important to set a specific marketing goal, it’s also inevitable to plan for the design and overall look of the promotional display. It must be aligned with the brand colours and helps build a cohesive brand image in your customers’ minds.

 

See more interactive promotional displays from other brands here to get your ideas rolling:

In this promotion, Cadbury encouraged its customers to kick and win in partnership with Premier League. Get to know more details in the blog we prepared below!

 

This interactive display from Jagermeister encouraged everyone to try a free taste of their cold brew, pose in front of the tripod with the drink and choose a background for the image!

 

Pukka ensured their customers can get a chance to know more about their products in an interesting and engaging way through this promotional display! Find out how below!

 

What’s a better way to engage your customer than give them suggestions on how they could enjoy your product better and make it fun? Learn how Fever Tree did all of that here:

 

In this retail store, Cyprus Airport captivated every traveller through its automated and interesting candy store! The huge robot certainly leaves a lasting impression on kids and adults alike!

 

Interactive POS Displays FAQs

All you need to know about interactive POS displays!

What are interactive POS displays?

Interactive POS displays are promotional tools that engage customers and are strategically placed at point-of-sale locations to attract customers, enhance the shopping experience, and promote products or brands.

How do interactive POS displays benefit businesses?

Interactive POS displays offer numerous benefits for businesses, including increased brand awareness, extended customer engagement, and higher conversion rates.

Are interactive POS displays suitable for all retail environments?

Yes, interactive POS displays are adaptable to various retail environments, including supermarkets, department stores, specialty shops, and pop-up stores. They can be tailored to fit different store layouts and cater to various target audiences.

 

To Sum Up:

This interactive POS display is an attractive sales feature that will help promote your brand! Let your products stand out with effective marketing to invite customers in. What type of interactive POS display would be good for your brand? Which one would showcase your products perfectly and attract customers? ODM can work with you on that!

We’re a promotional product company established in 2003. We specialise in the customisation of promotional displays and branded merchandise. ODM also offers a wide range of services from manufacturing gift with purchase products to trade show giveaways and more! Don’t hesitate to contact us with the product code: ODM-2407 to get a quote today!

 

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