How The Colonies’ Creative Outdoor Sign Displays Intensify Its Comeback

The Pub is Back! After months of waiting, The Colonies is indeed back to serve its valued customers once again. Dressed up with a new look and inviting ambiance, it is undeniably a must-go place for people in the area. Surely, aside from its popular menu, customers cannot ignore the creative outdoor sign displays placed in the pub-front!

 

 

The Colonies is a renowned traditional British pub serving cask and craft ales in the UK. The place is famous for its full bar selection, great hospitality, and excellent British food. Moreover, its garden area serving is another reason for customers to keep coming into the place.

 

What’s With The Colonies’ Creative Outdoor Sign Displays?

Outdoor Promotional Displays play a big part in advertising brands. Almost all businesses, including those in the food and beverage industry, utilize such marketing tools. The Pub obviously knows how these displays can leverage its brand awareness; thus, they included them in its comeback marketing. As far as we know, it is not the first time the brand used displays for promotion. Actually, The Colonies is using it before its operation was affected by the pandemic.

So, let’s talk about the brand’s creative displays and how they entice customers to dine in the restaurant.

 

1. Brand’s Hanging Signage

The Colonies is popular for its signature brand logo. As years passed, its customers become more familiar with the brand’s signage.

Since the street is free from hanging signage, people who walk down the aisle can immediately notice it. Through this, customers can easily locate the place, thereby increasing brand awareness and visibility.

Another thing that we like about the brand because it became consistent in using its color branding – from the signage to the outdoor message board.

 

2. Outdoor Message Board

Aside from the online announcement, the brand also made this physical message board display to let the people know that it is back in the business. Though there is nothing fancy about the display’s design, its smart color combination makes it look more elegant and appealing.

 

 

Since it is placed along the street, there is no reason for people not to notice this outdoor sign display. Moreover, the enchanting ambiance of the restaurant’s front door adds more appeal to the public house. The floral arrangement in the storefront livens up the restaurant branding as well.

 

 

 Tips for Creating Effective Outdoor Sign Displays

A smart business knows what quality signage can do to its branding. It is indeed an effective way to drive traffic and communicate with customers. So, we have listed here how to create effective outdoor sign displays for your business.

• Consider the Location

Place your signages close to the street, as long as you follow the street regulation. Strategic positioning of displays and signage greatly affects brand exposure and visibility. Always make sure that it is free from obstruction to make it stand out. Considering this factor, we truly appreciate The Colonies’ sign displays placement.

 

• Be Creative

Dull signs are like stale food. They make customers lost their appetite even without tasting them first. As you can notice, people nowadays are easily get attracted to unique and creative things. Indulging their eyes first is very important. Thus, creating stylish and peculiar displays would give you an edge in the competition.

 

• Incorporate Your Branding

Being one of the five-star restaurants in the area, The Colonies already made its reputation in the food business. This crowd-pleasing public house always incorporates its branding in every marketing and restaurant promotion that it makes.

 

 

Incorporating branding into marketing can help your business in facing the competition. Consequently, it helps in acquiring new customers and retaining the old ones. Being consistent with your branding, you can make your customers familiar with your business and leave a lasting- impression on them.

 

Closing Thoughts

Promotional signage that speaks to your customers can do wonders to your business, and we believe that they work for The Colonies. Its outdoor sign displays help the business to come back with a bang. As it is considered one of the best pub houses in the area, customers surely miss the place’s coziness. We know that it still has a lot to offer to the people, and we are definitely waiting for that!

 

Connect with ODM

Truly, the pandemic tremendously affects businesses all across industries. If you are one of these businesses and planning for a major business comeback, we would be glad to help.

ODM Group is a pioneer in outsourcing branded promotional products. We produce different custom promotional giveaways and high-quality POS display units. Moreover, we curate different brand packaging designs. If you want to experience our on-of-a-kind services, do not hesitate to reach us today. We have a lot to offer you!

Looking for a unique outdoor display to adopt? Here are some of the few outdoor marketing displays for you!

 

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