The Ultimate Benefits Of Creative Outdoor Advertising On Street Furniture

How can you communicate to your target audiences when they are away from their mobile gadgets and out of their home? To show you an excellent example, we will feature this bicycle parking furniture we found on the street of France. Let’s look at how this can be an opportunity for creative outdoor advertising and the ultimate benefits it can bring for your brand.

 

Thanks to the power of street furniture, brands will never run out of medium to create immediate brand awareness on the road. It is becoming more prominent, and more businesses are taking advantage of the high range publicity that it can bring.

As we spotted this bike corral during our visit to France, we could not help to think about how this street furniture can open a great advertising opportunity for brands. With bicycles being an efficient vehicle, their popularity has skyrocketed through the years. Therefore, we believe it can be an impressive out-of-home media for any business with prominent placement and proper design.

Not convinced enough? Listed below are the other ultimate benefits of creative outdoor advertising on street furniture:

 

Why Use Creative Outdoor Advertising On Street Furniture?

• OOH advertising is a part of life.

  When we are out of home, traveling to work, or enjoying outdoor leisure, we constantly see outdoor displays everywhere. They cannot be turned off like mass media channels, and we cannot set them on AdBlock. We have no control over whether or not we see them because they are placed in the environment where we find ourselves in.

 

• Street furniture serves practical purposes.

  We rarely find a piece of street furniture that is purely decorative, one thing for sure. These custom outdoor displays all come with a purpose and hold many significant values that improve our lives. The more helpful they are for your target audiences, the more chance they will interact with it. This brings us to our next point.

 

• Outdoor advertising expands brand reach.

  It’s a great outdoor marketing strategy for brands and businesses trying to reach a broader range of audiences. With its power to bring your brand’s name and message everywhere, it allows you to access consumers that are difficult to reach. Some do not have or refuse to accept traditional media, so creative outdoor advertising on street furniture is an excellent way to get them.

 

• It is constantly evolving.

  Out-of-home advertising is constantly evolving. New capabilities and creativity are just a few things the industry brings every day, making it valuable and important.

  Nowadays, outdoor advertising displays are brighter, more colorful, carry more movement, and are more convenient than ever before. With a bit of touch-up and converting them to purposeful street furniture, it is harder to avoid the ads. You can find them everywhere!

 

What Are Your Design Options?

There are a lot of ways to design a piece of street furniture according to your objectives. Whether you aim to inform, persuade, or remind your target audiences about your brand, we can create a suitable advertising tool for your brand.

Take a look at this well-designed mock-up that our in-house design team, Mindsparkz, created to show you how each side of this bicycle corral can have advertising sleeves to place your brand’s message.

 

 

One of the most remarkable examples of branded street furniture we have seen is this chocolatey bench from the renowned confectionery brand Kit Kat. With the compelling brand imagery, who could turn a blind eye to this creative street furniture concept?

 

In contrast with other advertising flag banners, this custom outdoor display comes with a better mechanical design to improve efficiency and increase stability. Listed in this blog are the top reasons why you should invest in them:

 

Chalkboards are one of the most flexible marketing displays out there. These advertising displays are undoubtedly perfect for brand positioning and boosting awareness. Here’s how you can drive more foot traffic with outdoor chalkboard displays!

 

This case study compiles all the flags, banners, and tents we found at the Canton Fair. We believe that this extensive list of outdoor advertising ideas can surely help you augment your outdoor industry marketing.

 

Can’t get enough of our outdoor advertising display ideas? Here are more eye-catching outdoor branding concepts you would love to check out!

 

Closing Thoughts,

Indeed, with creative outdoor advertising on street furniture, brands and businesses can easily connect with their target audiences even being away from the traditional advertising media. It also provides a wide range of opportunities to showcase brand creativity and strengthen brand awareness in the most remarkable ways.

 

Get In Touch With Our Team

Are you a business that seeks to promote its brand through creative outdoor advertising on street furniture? If so, then do not hesitate to get in touch with the ODM team.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with developing practical and effective outdoor advertising ideas. Our diverse approach makes us a great partner for all brands looking for a team to handle their project closely. We would love to help you with all things promotional!

 

Find More Creative Outdoor Advertising Inspirations Here: