When it comes to ingenious marketing strategies, sometimes all you need is a touch of comfort and elegance to captivate your audience. Custom outdoor chairs, with their blend of functionality and style, present a golden opportunity for brands to make a lasting impression.
In this blog, we unveil dynamic marketing strategies that revolve around these versatile pieces of furniture, from outdoor events to upscale hotels. Likewise, we will also discuss the advantages they could give to your business and the customisation options available for these ideas.
Custom Outdoor Chairs: Designs and Features
Most of the moving population with the power to purchase are working adults that usually need time to rest between every walk or errand, and custom outdoor chairs can maximise these moments.
For that reason, we’re introducing you to two outdoor chair ideas you can use for your brand and your target market.
The foldable outdoor chair is made from wood and is highly customisable in its colour. It can be easily stored when not in use and is durable against the weather outdoors.
It also has a cup holder which makes it a perfect outdoor chair for hotels and restaurants near beaches where customers typically enjoy a nice drink outside.
The same as the first Adirondack chair, this next style is also foldable. It also comes in different colours, which can be matched to your branding and preferences.
This promotional chair has a broad backrest and sitting area, as well as a solid overall framework. Thus, this chair is ideal for outdoor marketing activities such as hotels and resorts.
This custom chair has an aluminium frame with wood grains to exude the same elegance and sophistication of wood while ensuring durability for outdoor use.
Meanwhile, the textile for the chair is waterproof, UV-resistant and wear-resistant. It is also highly customisable according to your branding and marketing needs.
Custom Outdoor Chairs: 5 Ways to Elevate Your Brand Engagement
Creating authentic and immersive brand experiences is the ultimate goal in marketing. And here’s where custom chairs come to play. These seemingly simple yet incredibly versatile pieces of furniture hold power to elevate brand engagement to new heights.
From enhancing outdoor events to creating an aura of luxury in hotels and resorts, these blank canvases are waiting to be transformed into a potent marketing tool. Let’s explore the promotional potential of these ideas.
1. Enlivening Outdoor Events
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Chic Lounge Spaces
Infuse your brand into outdoor events by curating stylish lounge areas with custom patio chairs. Attendees can relax, socialize, and experience your brand in a comfortable and elegant setting.
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Seating Sponsorship
Partner with event organizers to become the official seating sponsor. Strategically place your chairs throughout the event space, subtly weaving your brand into attendees’ experience.
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Interactive Brand Activation
Design immersive experiences that showcase your brand’s essence. Organize workshops, live demonstrations, or pop-up installations that incorporate your chairs, enabling attendees to engage with your brand personally.
2. Luxury Oasis in Hotels and Resorts
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Poolside Prestige
Elevate the guest experience at hotels and resorts by featuring your branded deck chairs on the poolside. Show how these chairs combine relaxation and elegance, enhancing the sense of luxury.
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Rooftop Elegance
For hotels with rooftop lounges, your chairs can complement the ambience, creating an upscale space where guests can unwind while taking in breathtaking views.
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Private Retreats
Collaborate with luxury hotels to offer your chairs as part of premium suites. Guests can indulge in a private outdoor sanctuary adorned with your foldable chairs, enhancing their stay experience.
3. Visual Stories That Resonate
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Instagram-Worthy Moments
Create visually stunning outdoor settings using your foldable wooden patio chairs. These picture-perfect spots can become a magnet for social media enthusiasts, helping your brand gain organic visibility.
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Styled Photoshoot Collaborations
Team up with photographers and stylists to craft captivating photoshoots that emphasize the aesthetic appeal of your chairs. These images can become powerful marketing assets that resonate with your target audience.
4. Emotional Narratives
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Artisanal Craftsmanship
Offer a glimpse into the craftsmanship behind each foldable wooden patio chair. This behind-the-scenes content adds depth to your brand story and enhances the perceived value of your product.
5. Sustainability Synergy
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Eco-Conscious Luxury
Position your chairs as a symbol of eco-friendly luxury. Collaborate with hotels and resorts that value sustainability, highlighting how your chairs align with their responsible practices.
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Green Initiatives
Launch partnerships with environmental organizations, dedicating a portion of each chair sale to eco-conscious initiatives. This not only reflects your brand’s commitment but also empowers customers to contribute to a greener world.
4 Marketing Benefits of Custom Outdoor Chair
1. Maximised Brand Exposure
Custom outdoor chairs effortlessly transcend their utilitarian purpose to permanent advertisements. Strategic logo placement and vibrant designs catch the eye of passersby, turning ordinary seating into an opportunity for your brand to shine.
It effectively transforms your ordinary space into a non-intrusive advertising space that people wouldn’t mind staying in for a long time.
2. Increased Customer Engagement
Seating isn’t just about rest, it’s also an invitation to engage. The comfort provided by custom outdoor chairs encourages customers to linger longer, fostering deeper interactions and connections with your brand.
As people settle into the comfort of your branded seats, they become more open to exploring your product or services, striking up conversations, and forging meaningful relationships including your brand.
3. Flexible Utility
Custom outdoor chairs are easy to seamlessly integrate into various outdoor events, making them valuable assets for event sponsorship and partnership collaborations.
Whether it’s music festivals, trade shows, or community gatherings, these chairs serve as powerful tools for co-branding, enabling your business to tap into new audiences and expand its reach.
4. Memorable Brand Impression
The visual impact of well-designed custom outdoor chairs leaves a lasting imprint on the minds of your audience. As individuals encounter your branded seats in different settings, the familiarity of your logo and messaging enhances brand recognition, creating memorable and positive brand associations.
Printing Methods You Can Use for Your Custom Outdoor Chair
More promotional chair ideas from ODM:
This chair is ideal for stadium events, camping activities, outdoor concerts, and sporting occasions. It offers comfort and convenience simultaneously.
These custom chairs with rivets have a really nice, industrial look to them with the steel back and leather front. Check each style below:
The subtly aged appearance of these high-quality wooden chairs as well as the mix of wood and iron materials gives them a very authentic look.
Find more outdoor marketing ideas for you here:
Provide a much-needed shelter to your target audience all the while fostering band presence and recognition through a custom outdoor umbrella. Find more details about it here:
Compared to most OOH such as street advertising furniture and bespoke display stands which requires great creativity to pop out, an LED advertising panel immediately gets attention.
Shade advertising products solve people’s problem of extended exposure under the sun while maximizing space for advertisement. From food cart shading to windshield sun shades and sun shade sails, you’re brand can be visible anywhere possible!
Another great example of street advertising is this bike corral that our team spotted in France. Get to know more about the marketing benefits of street furniture in the blog we prepared below!
Most population travel through public transportation and spend time in waiting sheds. Leverage this to secure guaranteed brand exposure for your business! Read more about this here:
Custom Outdoor Chairs FAQs
All you need to know about custom outdoor chairs!
What are the benefits of using custom outdoor chairs for promotions?
Custom outdoor chairs offer brand exposure, enhanced customer engagement, and the opportunity for event sponsorship. They serve as functional promotional items that create a positive brand association while providing comfort and utility to users.
Where can custom outdoor chairs be used?
Custom outdoor chairs are versatile and can be used in a wide range of outdoor settings including festivals, sporting events, trade shows, beaches, picnics, camping trips, and outdoor dining areas.
Can custom outdoor chairs be folded for easy storage?
Yes, ODM’s custom outdoor chairs are designed with foldable features, making them convenient for transportation and storage. It also comes with a cup holder.
How can I choose the right design and features for my custom outdoor chairs?
When choosing the design and features, consider factors such as your brand identity, target audience preferences, the intended outdoor environment, and any additional functionalities you want the chairs to offer such as cup holders.
In conclusion,
The custom outdoor chair enables brands to advertise themselves while providing customers relief in their busy daily lives. They perfectly blend function and promotion all the while enabling brands to design them according to their needs.
If you’re interested to have custom outdoor chairs for your business and welcoming customers warmly, don’t hesitate to contact ODM today with the product code: ODM-4520 to get a quote today!
We’re a brand experience agency established in 2003 with our own creative team, Mindsparkz, who specialises in the customisation of promotional products and branded displays according to your branding and marketing needs. We offer a wide range of services from gift-with-purchase merchandise manufacturing to providing sustainable marketing options. Work with us today!
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