Jack Daniels, a well-known Tennessee whiskey brand, is promoting the sales of their products with a classy bespoke display stand. To showcase its high status in the alcohol industry, it advertises its travellers’ exclusive whiskey in a LED bottle glorifier.  Moreover, to thank their loyal customer base, it is also offering a GWP custom branded bag when spent HK$800 on their products.

bespoke display stand

bespoke display stand

The free black custom travel bag might look simple but it exudes sleek and classiness when carried. Moreover, it has many compartments that are well-suited for travellers. It can certainly capture the attention of many wandering travellers in the store!

bespoke display stand

bespoke display stand

Why This Bespoke Display Stand Outshines Other Brands?

  • Use of Colors – By using dark colors that depict Jack Daniels, it instigates better brand association and recognition. Furthermore, it is a correct representation of the brand image. Consumers who appreciate dark colors will totally not miss this design!
  • Multiple Use of Promotional Tactics – Other than using a retail display, Jack Daniels also use a gift with purchase tactic to pull in crowd to patronize their brand. Whiskey enthusiasts will definitely see the increased perceived value of the product. Hence, with high brand visibility, Jack Daniels is able to reach out to a greater pool of consumers.
  • Customizability – By putting the brand name and logo on the custom POS display, it is able to draw attention from the crowd. Moreover, by implementing LED light inside of the display, it is able to illuminate and brighten up the whiskey product. The design also reminds one of a washing machine and it certainly wants to instinctively put your head close to the glass pane!


A simple yet thoughtful custom POP display has the ability to draw customer’s attention as long as it is designed to do so. Such examples can be also seen from on-pack gift sets, covermount promo gifts and gift with purchase. At ODM, we have great expertise in manufacturing high-quality products. Moreover, we have a team of creative product designers to brainstorm fresh ideas for you. Feel free to send us your inquiry today!


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