In Hong Kong airport we saw this excellent example of a duty free bag promo. This time by Bowmore, a distillery of single malt scotch whisky.
Bowmore’s design for their duty free bag promo
Bowmore distillery is based on the isle of Islay in the Inner Hebrides. A location famed for its mysterious smoky single malts. However there’s little mystery surrounding this duty free bag promo, it’s just clear cut gift with purchase marketing at its finest.
In this airport duty free campaign Bowmore are offering a brown canvas and leather holdall bag as a gift with purchase when the customer buys a bottle of their single malt. The airport duty free is rife with such promotions, every time you view the spirits section you can see a similar promo by one spirit brand offering a free bag with every purchase of their product. In fact, next time you’re killing time before your flight, I challenge you not to find such a promo. I bet you will…probably.
We think this particular duty free bag promo is most effective because of the quality of the bag offered. It’s easy to make a bag to giveaway with every purchase but the difficulty comes when trying to giveaway something that correlates with the quality and style which your brand wants to display – while also staying within a workable budget, of course. By adding leather to the corners, strap and middle band of the bag it creates the illusion that it’s a much higher quality leather bag as opposed to just a canvas bag with some leather stitched on. However, don’t just take our word for it. What do you think of this duty free bag promo?
Should you be interested in running your own gift with purchase bag promo, or other promo for that matter, just get in touch via our quotation webform for an up to date quote.