In-flight magazines are a goldmine for finding gift with purchase promos. Samsonite didn’t disappoint by offering this gift with purchase umbrella.
Gift with purchase umbrellas – a worthwhile promo?
In order to boost sales of their Mondo backpack, Samsonite are offering a free red gift with purchase umbrella. Umbrellas are one of those household items which you never really know where they come from, every household seems to… just have them. From a company’s perspective the main purpose of a promotional umbrella is to enable their consumers to become walking billboards. However, we feel at ODMasia that too often companies choose to giveaway umbrellas which are of substandard quality. If the main purpose of the gift with purchase umbrella is to broadcast the branding to others then the longer the umbrella is used for the better. If it’s not as good as the other umbrellas the user has, or if it’s of such a bad quality that the umbrella breaks, then it won’t get the use it needs to serve it’s function.
There are many ways to make a more durable umbrella. Firstly choose an automatic open umbrella rather than a manual open as these are often of a higher quality. Then choose a fabric which will be thicker than usual, the most standard fabric used in umbrella production is 190T polyester, anything higher than this is more desirable – we recommend 190T Pongee as this is a tight weave fabric which also has a nice feel to it. Lastly, by using a thicker frame you can ensure the umbrella will survive those blustery winds that claim the lives of so many poor quality brollys.
By adding their gift with purchase umbrella in to a branded sleeve, Samsonite adds the final touch to their great promotional gift.