Duty Free Marketing is famous for being some of the best and most eye catching, this is also where some of the biggest and most expensive brands have their products. In the case of Barcelona Airport’s Duty Free Marketing, this is no exception, with the perfume gift with purchases being especially attractive to the customers eye.
L’Oreal are offering a free makeup bag with purchase of their makeup products. The Makeup bag is perceived to be as high quality as the L’Oreal products that are required to gain this product.
Why Duty Free Marketing?
When a brand has a certain image to uphold, then they will market their brand in that way. When offering a high quality sophisticated product, you would like wise have a high quality sophisticated item to incentivize customers into purchasing the product.
We have mentioned previously how liquor companies will boost there sales by offering gifts, so too will most brands that take part in Duty Free Marketing. Due to the fact that you do not have to pay taxes on the purchases you make at the airport it creates a lucrative business for companies to give away high quality promotional products.
Standing out of the crowd is important, especially at airports, where there is a lot of competition. By offering promotional products you will attract more customers since they think they get more value for their money. With Air Travel being the most expensive form of travel, it is expected that the Duty Free Marketing will reflect that sense of high quality and expensiveness when offering Gifts with Purchases.
This means to get the best success with promotional products, you have to adjust your products to them. Offering such high quality gifts are not possible for every company’s Duty Free Marketing. Other solutions could be baggage labels, inflatable pillow, comfortable slippers, eye mask or travel socks.
If you would like to learn about Gift with Purchase visit our page where we offer specifically tailored blogs for gift with purchase.
Have a look at our other blog posts below about duty free marketing on the airport.