As we all know duty free shops are just about the best locations for promotional gifts! Last weekend I had the opportunity to spot new gifts on purchase proposed in Hong Kong airport duty free shops.

Duty Free Shop - Paton's gift on purchase

I  noticed an ongoing promotion organized by Paton’s, a famous chocolate brand. With each box of Macadamia Royals bought, customers received a free bright blue  shopping bag. The bag was branded and made a great advertising agent. What’s more it was well displayed, near the entrance to the shop. So in all it was an efficient incentive to buy the chocolate and to shop in the store in general.

Check out other related articles here :