Marketing Outdoors: ODM Launches 8 Shade Advertising Products

As a promotional product development company since 2003, ODM always strives to generate fresh marketing ideas that are beneficial to brands and consumers alike. Today, we’re launching our shade advertising products to keep your brand on top of your consumers’ minds!

Sunlight is known to be harmful to people and damage objects. Extended time under it can cause various types of diseases so it’s important to always find shade and rest under it once in a while. This is especially important in cities where trees are scarce and the population is dense.

We made these shades advertising products by cutting out the ODM logo and attaching a transparent anti-UV sheet. Thus, the logo is still showing perfectly without any UV light going through it.

Top 8 Shade Advertising Product Ideas You Must See!

Shade advertising products are the solution to extended exposure of people under the sun while maximizing space for advertisement. Below are various shade products to get you started!

1. Outdoor Canopy

An outdoor canopy is a type of shelter that can be used in a variety of different ways, but most importantly, it is structured to withstand heat, wind and rain.

On top of that, it is also designed to be lightweight so it can be easily moved around when needed.

This overhead canopy is guaranteed to protect your target market through its anti-UV film and anti-UV sheet while advertising your brand to them.

2. Food Cart Shading

Food carts are usual sights on the streets that quench people’s thirst and hunger on the go.

However, it can be challenging to enjoy the rest and the food if customers are under the glaring sun.

Thus, ODM came up with food cart shading. This can be made with bamboo and a mesh sheet for your brand to shine through!

3. Pole Banner

Pole banners are pretty common on the streets. They’re usually used to advertise upcoming or ongoing events and promos around the place.

Through this design, the pole banners can now also be used to advertise your brand and grab people’s attention on the street!

4. Cafe Barrier

These normal cafe barriers that organize people to stay in line for the shop and the customers lounging outside on the tables outside are used to be a creative outdoor display!

5. Windshield Sun Shades

A windshield sun shade is a device that fits over your vehicle’s windshield to block sunlight from entering the car through its front window.

It comes in different shapes and sizes, but all serve the same purpose: to keep the interior of your vehicle cooler by blocking out direct sunlight.

This has two layers, the anti-UV film which is coloured and the anti-UV sheet which is transparent to ensure the brand will be visible and the UV ray won’t pierce through.

6. Bus Advertising

Made from a mesh sheet and a transparent sheet for printing your brand logo, these bus advertisements are attached to the side of the bus, including the windows.

This way, it’s visible to people on the streets despite other vehicles in between.

Meanwhile, the passengers inside are still safe from UV rays while also exposed to your brand logo through the shade.

7. Shade Building

Building shades are structures with temporary or permanent roof covering designed to provide shelter from the glare of sunlight or sudden downpour.

They are often installed as a secondary glazing layer that is attached to the exterior glass surface of a building.

They are made of metal for a more sturdy and durable covering to provide people with comfort and protection.

8. Sun Shade Sails

Sun shade sails are large panels made of fabric that are suspended in the air to provide shade based on the basic technology of a ship’s sail.

They come in many different shapes and sizes with various types of materials and designs.

How Can Shade Advertising Products Benefit You?

Maximum Brand Exposure

These shade products are highly useful for places and countries with more sunny weather. However, it is a highly practical marketing strategy since it is also useful during the rainy season. People will still find shade to rest and breathe, regardless of the weather, hence exposing your brand throughout the year.

Increased Consumer Appreciation

Since your outdoor shade advertising will be up for a whole year, people would come across your brand more often. Your daily presence to aid them from the weather increases brand recall and builds a good impression. These are intangible results that could turn into brand loyalty and increases sales in the long run.

High Foot Traffic

On a harsh sunny day, it’s normal for a lot of people to find a shade to rest under and they could gather under your branded sunshade. The simple shade you set up outside guarantees high foot traffic around your brand logo.

Attention Grabbing

It’s pretty normal nowadays for street furniture advertising. From branded planters to wooden carts, they’re everywhere. However, the ingenious design of the shade advertising products allows people to see your brand on the ground, through the shade.

It’s pretty convenient and guaranteed exposure as they don’t need to look up to see your brand. After all, it’s already within their line of sight.

Get your brand visible to everyone through more outdoor advertising ideas below:

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In Conclusion,

These marketing shade products are designed with the consumers and the brands in mind. Outdoor displays that are functional throughout the year and aid the moving population to rest under harsh weather. It guarantees an increase in brand recall and awareness.

Work With ODM!

ODM has decades of experience in the industry, specialising in the customisation of promotional products and branded displays. We have an in-house creative team, Mindsparkz, that will work closely with you from product brainstorming to production. Harness our creativity and contact us today!

Below are the benefits of working with us: