Advertising is an incredibly powerful tool. It can make us want things we didn’t even know we wanted. For example, we didn’t think we would like to re-energize with a cooling coffee booster until we saw this outdoor signage stand outside Caffè Nero after hours of walking.
Caffè Nero is an Italian-influenced coffee shop chain founded in 1997. It has since expanded to over a thousand stores in 11 countries: the UK, Ireland, Sweden, Poland, Cyprus, Croatia, Turkey, the UAE, Oman, and the United States.
In Cyprus, there is a local Caffè Nero in Nicosia, Larnaca, Oroklini, Pafos and in Limassol Marina, where we spotted this outdoor signage stand. It promotes the coffee booster range from the coffeehouse which only costs €2,00.
What Are the Secrets Behind Outdoor Signage Stands?
From sidewalks to busy high streets and shopping centres, outdoor signage stands are everywhere. With their familiarity, you might think they are already “overused” and tend to look for something different.
But there is one reason why these outdoor branding ideas remain popular: their ability to bring in more customers. How? Here are the top ways!
1. Attract Customers
If you have a business that relies on foot traffic, then outdoor advertising signs are going to help you get more eyes on what you offer.
These portable displays are easy to transport from location to location and can be used for everything from special events to weekend sales.
People who see your outdoor signage stand will be able to better recall your name and location than if they only saw it once or twice inside the store.
2. Get Your Business Noticed
An outdoor signage stand is effective because it can be placed in high-traffic areas where it can be easily seen by motorists and pedestrians alike.
It can be used for anything from advertising, to providing information about your business, or even as a directional sign for visitors to find you easily.
This means that more people will see your message and be more likely to remember it later on when they’re looking for a product or service like yours.
3. Sparks Interest Among Passersby
The great thing about an outdoor stand is that it is highly visible and easy to read from a distance.
Well-designed storefront signage will stimulate interest among passersby by capturing their attention and encouraging them to stop and investigate further.
This also helps build brand recognition among potential customers so they’ll know exactly who they’re looking for when they come back in the future.
4. Highlight Special Promotions
If you use an outdoor signage stand, it will give you the opportunity to highlight special promotions that are going on at your business.
This could include things like discounts or sales on items.
The more people who see your sign and read what is available, the more likely they will be to come into your store and make a purchase.
5. Claim the Location
The right custom outdoor display can help you stand out from the crowd and attract people.
This can be especially important in areas where there are multiple businesses in close proximity.
An outdoor signage stand is a great way to claim your location and let customers know they’re in the right place.
It’s a constant reminder that they need a quick meal or that they should check out the new coffee shop down the street.
Outdoor signs come in all shapes, sizes and styles. There’s no limit to what type of sign you want to put up outside your shop or business; it could also be a simple yet eye-catching A-frame sign like this outdoor sign display from The Colonies!
Just like what they can do outdoors, advertising easels can also bring in more customers to your business even when you’re inside a big retail complex. Here’s an example!
Bringing It All Together,
It’s no secret that standing out in the crowd is important when it comes to your business. You want people to notice you, remember what you’re offering and be able to pick you out of the crowd.
An outdoor signage stand is an incredibly effective way to do this. It can be used for a wide range of purposes, from promoting your brand and special promotions to making announcements and sharing important information with your target audiences.
Let Our Team Help You!
ODM, together with our superb team of POS designers, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative solutions for your marketing campaigns, advertising needs and promotions.
Contact us today to get started on bringing your brand to life!
For more inspiration and insightful ideas, you can browse related blogs below or head to our magazine.
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