Pharmacity caught our attention when exploring Vietnam! Their storefront signage is a great way to gain recognition from customers and competitors alike. As you can see, their customised display makes them stand out from the other retailers on the street!

How does storefront signage boost brand visibility?

Storefront Signage

Storefront Signage

Eye-Catching – This storefront signage really makes Pharmacity stand out.  The intelligent use of the complementary colours yellow and blue really makes this signage pop!  An additional feature Pharmacity has included in their display is a cross-shaped LED light box. This little bonus really adds value to the display by highlighting it at night so it can always be seen. It acts as a beacon, drawing in customers into the light from the darkness!

Storefront Signage

Storefront Signage

Upmarket – By Pharmacity having professional looking outdoor signage, it has proven to onlookers that it invests in itself. Pharmacity’s effort to have a polished appearance will reassure customers that they have put money into their products and services. As a result, customers will believe Pharmacity is a high-quality drugstore. They have really added value to their brand!

Storefront Signage

Storefront Signage

Customisable –  By adding your own design, you can really make this display your own. When you showcase your branded display outside your business, customers will begin to recognise it as a landmark on their daily trips. This will boost brand recall for Pharmacity because customers will intentionally remember it’s location to guide themselves around the city. As a result, when the time comes and they need to buy medical products, the first place that comes to mind is Pharmacity because they know exactly where it is!


In Conclusion

Storefront signage is a great way to boost brand visibility! Not only does it distinguish you from competitors, it also adds value to your business. By making it easy for customers to spot you, you significantly increase the likelihood of them being able to find you and returning in the future!

Pharmacity could improve their storefront signage by using moving LED displays to fully engage customers. To learn more about these advanced displays, check out this useful blog:


ODM could help you create your very own Outdoor Advertising Signs!

Are you looking to reinvent the appearance of your business to capture new customers? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!


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