Outdoor Advertising Signs remain important in attracting consumers that are out and about. Thus, effective outdoor advertising brings customers to the door.

As technology continues to evolve in today’s age, companies have moved towards social and digital marketing. One example of this is the emergence of Instagram as a marketing tool. However, there are other forms of marketing that still hold importance in today’s world, and one such marketing tool would be outdoor promotions.

For example, we can see a Vietnamese coffee brand, Passio, using outdoor advertising to attract customers to its establishments! They have done this through the use of an outdoor banner stand outside its establishment, that promotes various drinks in its menu. During the day, many office workers travel through the street. The promotional banner design is also prominent, which catches the eye, thus making it effective.

So, how is Outdoor Advertising Signs effective in attracting customers?

  • Exposure: When used correctly, outdoor advertising can be extremely effective. Placing such advertisements at high volume areas guarantees that it will be seen by many people. Such places include a busy street and a popular shopping centre.
  • Promote impulse decisions: An effective outdoor advertisement can change a customer’s purchasing habits for a day.  A strategically placed outdoor advertisement will remain fresh in a customer’s mind. Thus, it would increase the chances of the shopper shopping with you.
  • Retention: An effective outdoor advertisement will remain in the minds of those who see it. This is especially so if the advertisement is memorable or creative. In addition to giving customers a positive image of the brand, they will also be encouraged to pass the message on, through word of mouth or social media.

Based on the analysis done above, there is a wide-ranging benefits when it comes to outdoor advertising. This would certainly help to improve the visibility and sales of your product.

Are outdoor advertising signs the thing to take your company to the next level? If so, we’d love to hear from you! Get in touch with a member of The ODM Group today. Whether design or manufacturing services, our team would love to help you out!

Should you need more examples and ideas, please feel free to browse through our blogs.

A creative twist on outdoor advertising by Kit Kat!


Now here’s an interesting way to promote a product!


This gigantic hanger certainly catches the eye!



Another example of an outdoor banner that attracts customers!